design:retail - July 2017 - 41
Research was gathered from six of Gensler's
largest offices across the United States. "Over the
space of these visits, designers were asked to create the 'perfect light' for their project, culminating
in 150 different data points," Stromborg describes.
The result is 11 typologies of interior conditions that
were named based on keywords used to describe
the desired emotional response.
"This allows the design community to start to
talk about light in a different way," Stromborg
says. "With this advanced color philosophy, we
have the ability and technology to offer the exact
spectrum a designer wants to use to accent and
illuminate any environment."
Their other collaboration, Zedge, was designed to
disappear and let the environment stand out-step
lighting with a purpose. With its discrete design,
this lighting fixture doesn't interrupt the integrity of
the architecture. It blends in and offers a dimmable
solution to illuminating stairways, hallways, etc.,
a solution that creates a strong architectural statement. Three trim plate options use linear forms to
provide distinctly different lighting effects.
"When we started working on the step-light
together, we started addressing what architects
wanted, a vehicle to let light help architecture
speak, and for the fixture to disappear," Stromborg
says. "Through a series of exercises, we created a
form that was simple with the design language
being informed by minimalist play on a standard
vernacular we all know well."
Many times, products are created to address specific user needs, but rarely are they created to make
a designer's job easier or to properly enhance an architect's work. Thanks to Targetti and Gensler, the
DURASTRIP Emotions collection and Zedge light do
just that-which, in the end, is just another way to enhance the user experience.
- Jenny S. Rebholz