design:retail - July 2017 - 41
041 Research was gathered from six of Gensler's largest offices across the United States. "Over the space of these visits, designers were asked to create the 'perfect light' for their project, culminating in 150 different data points," Stromborg describes. The result is 11 typologies of interior conditions that were named based on keywords used to describe the desired emotional response. "This allows the design community to start to talk about light in a different way," Stromborg says. "With this advanced color philosophy, we have the ability and technology to offer the exact spectrum a designer wants to use to accent and illuminate any environment." Their other collaboration, Zedge, was designed to disappear and let the environment stand out-step lighting with a purpose. With its discrete design, this lighting fixture doesn't interrupt the integrity of the architecture. It blends in and offers a dimmable solution to illuminating stairways, hallways, etc., a solution that creates a strong architectural statement. Three trim plate options use linear forms to provide distinctly different lighting effects. "When we started working on the step-light together, we started addressing what architects wanted, a vehicle to let light help architecture speak, and for the fixture to disappear," Stromborg says. "Through a series of exercises, we created a form that was simple with the design language being informed by minimalist play on a standard vernacular we all know well." Many times, products are created to address specific user needs, but rarely are they created to make a designer's job easier or to properly enhance an architect's work. Thanks to Targetti and Gensler, the DURASTRIP Emotions collection and Zedge light do just that-which, in the end, is just another way to enhance the user experience. - Jenny S. Rebholz ↑ Zedge
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