design:retail - July 2017 - 43

043

sentiments: "Innovation is a mindset," she said.
"There is no limit to better."
And Evan Neufeld, vice president intelligence of
L2 agreed that experimentation is a requirement.
"Fail fast," he said. "Try things and if they don't
work, move on."
The pace of change in retail today also was a
common theme. "It's not the size of the change,
but the speed that makes today unique," said
Graciano Guichard, CEO of the 170-year-old El
Puerto de Liverpool. He emphasized keeping the
stores exciting with food and entertainment offerings, as well as live events nearly every day, such as
fashion shows, performances and even video game
tournaments. "I can't really change if my customer
is going to buy today, but I can change if they will
buy tomorrow," he said.
Richard Umbers, CEO and managing director
of 64-store chain Myer, emphasized storytelling as part of his company's platform to shift to
customer centricity, internally dubbing his brand

↑ Erik Nordstrom, Nordstrom

"the department of stories." "We are under pressure, but investing in change," he said. "Love and
trust is not enough. Traditional retail is struggling
for relevance."
Umbers touched on the concept of "experience" in retail today, referencing that putting a
juggler in the store does not incite anyone to buy
anything. He said you have to have entertainment
and theater, but have to tie it back to the product

with experiences that "move the human heart."
"Experience is nothing if it doesn't come with an
emotional connection," he said.
To that end, Erik Nordstrom, co-president of
Nordstrom, said his company is re-emphasizing
the growing importance of flagship stores as a
destination and full expression of the brand. The
company is launching its first two stores in Manhattan, with a Men's Store opening spring 2018 and
full-line flagship opening near Columbus Circle in
fall 2019. "We've been trying to get to New York for
decades," Nordstrom said. "It needs to be truly one
of the greatest stores in the world."
At the same time, the company is working to
serve its customers digitally through acquisitions
like Trunk Club and HauteLook. "We think our
customer is ahead of us," Nordstrom said, which
has led them to think differently about their stores.
The next IGDS event will be the Global Department Store Summit, April 26-27, 2018, in London.
-Alison Embrey Medina
Photos courtesy of IGDS


http://www.vitra.com/retail http://www.vitra.com/retail

Table of Contents for the Digital Edition of design:retail - July 2017

design:retail - July 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
Before & After
How'd They Do That?
Inspirations
Have You Heard?
Ask Judy
Shopping with Paco
Best Friends Animal Society
b8ta
Design Within Reach
Fixture Leaders
Products
Backstory
design:retail - July 2017 - Intro
design:retail - July 2017 - CT1
design:retail - July 2017 - CT2
design:retail - July 2017 - design:retail - July 2017
design:retail - July 2017 - Cover2
design:retail - July 2017 - 1
design:retail - July 2017 - Contents
design:retail - July 2017 - 3
design:retail - July 2017 - 4
design:retail - July 2017 - 5
design:retail - July 2017 - Editor’s Note
design:retail - July 2017 - 7
design:retail - July 2017 - On Trend
design:retail - July 2017 - 9
design:retail - July 2017 - 10
design:retail - July 2017 - 11
design:retail - July 2017 - 12
design:retail - July 2017 - 13
design:retail - July 2017 - We Love This!
design:retail - July 2017 - 15
design:retail - July 2017 - 16
design:retail - July 2017 - 17
design:retail - July 2017 - 18
design:retail - July 2017 - 19
design:retail - July 2017 - Designer Picks
design:retail - July 2017 - 21
design:retail - July 2017 - Clicks & Mortar
design:retail - July 2017 - 23
design:retail - July 2017 - Postcard
design:retail - July 2017 - 25
design:retail - July 2017 - Mingle
design:retail - July 2017 - 27
design:retail - July 2017 - 28
design:retail - July 2017 - 29
design:retail - July 2017 - 30
design:retail - July 2017 - 31
design:retail - July 2017 - 32
design:retail - July 2017 - 33
design:retail - July 2017 - Before & After
design:retail - July 2017 - 35
design:retail - July 2017 - How'd They Do That?
design:retail - July 2017 - 37
design:retail - July 2017 - 38
design:retail - July 2017 - 39
design:retail - July 2017 - Inspirations
design:retail - July 2017 - 41
design:retail - July 2017 - Have You Heard?
design:retail - July 2017 - 43
design:retail - July 2017 - Ask Judy
design:retail - July 2017 - 45
design:retail - July 2017 - Shopping with Paco
design:retail - July 2017 - 47
design:retail - July 2017 - Best Friends Animal Society
design:retail - July 2017 - 49
design:retail - July 2017 - 50
design:retail - July 2017 - 51
design:retail - July 2017 - 52
design:retail - July 2017 - 53
design:retail - July 2017 - 54
design:retail - July 2017 - 55
design:retail - July 2017 - 56
design:retail - July 2017 - 57
design:retail - July 2017 - b8ta
design:retail - July 2017 - 59
design:retail - July 2017 - 60
design:retail - July 2017 - 61
design:retail - July 2017 - 62
design:retail - July 2017 - 63
design:retail - July 2017 - 64
design:retail - July 2017 - TCover1
design:retail - July 2017 - TCover2
design:retail - July 2017 - T1
design:retail - July 2017 - T2
design:retail - July 2017 - T3
design:retail - July 2017 - T4
design:retail - July 2017 - T5
design:retail - July 2017 - T6
design:retail - July 2017 - T7
design:retail - July 2017 - T8
design:retail - July 2017 - TCover3
design:retail - July 2017 - TCover4
design:retail - July 2017 - 65
design:retail - July 2017 - Design Within Reach
design:retail - July 2017 - 67
design:retail - July 2017 - 68
design:retail - July 2017 - 69
design:retail - July 2017 - 70
design:retail - July 2017 - 71
design:retail - July 2017 - 72
design:retail - July 2017 - 73
design:retail - July 2017 - Fixture Leaders
design:retail - July 2017 - 75
design:retail - July 2017 - 76
design:retail - July 2017 - OICover1
design:retail - July 2017 - OICover2
design:retail - July 2017 - OI1
design:retail - July 2017 - OI2
design:retail - July 2017 - OI3
design:retail - July 2017 - OI4
design:retail - July 2017 - OI5
design:retail - July 2017 - OI6
design:retail - July 2017 - OI7
design:retail - July 2017 - OI8
design:retail - July 2017 - OI9
design:retail - July 2017 - OI10
design:retail - July 2017 - OI11
design:retail - July 2017 - OI12
design:retail - July 2017 - OICover3
design:retail - July 2017 - OICover4
design:retail - July 2017 - 77
design:retail - July 2017 - 78
design:retail - July 2017 - 79
design:retail - July 2017 - 80
design:retail - July 2017 - 81
design:retail - July 2017 - 82
design:retail - July 2017 - 83
design:retail - July 2017 - 84
design:retail - July 2017 - 85
design:retail - July 2017 - 86
design:retail - July 2017 - 87
design:retail - July 2017 - 88
design:retail - July 2017 - 89
design:retail - July 2017 - Products
design:retail - July 2017 - 91
design:retail - July 2017 - 92
design:retail - July 2017 - 93
design:retail - July 2017 - 94
design:retail - July 2017 - 95
design:retail - July 2017 - Backstory
design:retail - July 2017 - Cover3
design:retail - July 2017 - Cover4
design:retail - July 2017 - MCover1
design:retail - July 2017 - MCover2
design:retail - July 2017 - M3
design:retail - July 2017 - M4
design:retail - July 2017 - M5
design:retail - July 2017 - M6
design:retail - July 2017 - M7
design:retail - July 2017 - M8
design:retail - July 2017 - M9
design:retail - July 2017 - M10
design:retail - July 2017 - M11
design:retail - July 2017 - M12
design:retail - July 2017 - M13
design:retail - July 2017 - M14
design:retail - July 2017 - M15
design:retail - July 2017 - M16
design:retail - July 2017 - M17
design:retail - July 2017 - M18
design:retail - July 2017 - M19
design:retail - July 2017 - M20
design:retail - July 2017 - M21
design:retail - July 2017 - M22
design:retail - July 2017 - M23
design:retail - July 2017 - M24
design:retail - July 2017 - M25
design:retail - July 2017 - M26
design:retail - July 2017 - M27
design:retail - July 2017 - M28
design:retail - July 2017 - M29
design:retail - July 2017 - M30
design:retail - July 2017 - M31
design:retail - July 2017 - M32
design:retail - July 2017 - M33
design:retail - July 2017 - M34
design:retail - July 2017 - M35
design:retail - July 2017 - M36
design:retail - July 2017 - M37
design:retail - July 2017 - M38
design:retail - July 2017 - M39
design:retail - July 2017 - M40
design:retail - July 2017 - M41
design:retail - July 2017 - M42
design:retail - July 2017 - M43
design:retail - July 2017 - M44
design:retail - July 2017 - M45
design:retail - July 2017 - M46
design:retail - July 2017 - M47
design:retail - July 2017 - M48
design:retail - July 2017 - M49
design:retail - July 2017 - M50
design:retail - July 2017 - M51
design:retail - July 2017 - M52
design:retail - July 2017 - M53
design:retail - July 2017 - M54
design:retail - July 2017 - M55
design:retail - July 2017 - M56
design:retail - July 2017 - M57
design:retail - July 2017 - M58
design:retail - July 2017 - M59
design:retail - July 2017 - M60
design:retail - July 2017 - M61
design:retail - July 2017 - M62
design:retail - July 2017 - M63
design:retail - July 2017 - M64
design:retail - July 2017 - M65
design:retail - July 2017 - M66
design:retail - July 2017 - M67
design:retail - July 2017 - M68
design:retail - July 2017 - M69
design:retail - July 2017 - M70
design:retail - July 2017 - M71
design:retail - July 2017 - M72
design:retail - July 2017 - M73
design:retail - July 2017 - M74
design:retail - July 2017 - M75
design:retail - July 2017 - M76
design:retail - July 2017 - M77
design:retail - July 2017 - M78
design:retail - July 2017 - MCover3
design:retail - July 2017 - MCover4
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http://www.nxtbook.com/nxtbooks/designretail/201606
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http://www.nxtbook.com/nxtbooks/designretail/201603
http://www.nxtbook.com/nxtbooks/designretail/201602
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http://www.nxtbook.com/nxtbooks/designretail/20151112
http://www.nxtbook.com/nxtbooks/designretail/201510
http://www.nxtbook.com/nxtbooks/designretail/201509
http://www.nxtbook.com/nxtbooks/designretail/201508
http://www.nxtbook.com/nxtbooks/designretail/201507
http://www.nxtbook.com/nxtbooks/designretail/201506
http://www.nxtbook.com/nxtbooks/designretail/20150405
http://www.nxtbook.com/nxtbooks/designretail/201503
http://www.nxtbook.com/nxtbooks/designretail/201502
http://www.nxtbook.com/nxtbooks/designretail/201501
http://www.nxtbook.com/nxtbooks/designretail/20141112
http://www.nxtbook.com/nxtbooks/designretail/201410
http://www.nxtbook.com/nxtbooks/designretail/201409
http://www.nxtbook.com/nxtbooks/designretail/201408
http://www.nxtbook.com/nxtbooks/designretail/201407
http://www.nxtbook.com/nxtbooks/designretail/201406
http://www.nxtbook.com/nxtbooks/designretail/20140405
http://www.nxtbook.com/nxtbooks/designretail/201403
http://www.nxtbook.com/nxtbooks/designretail/201402
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
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http://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
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