design:retail - July 2017 - 44

ask judy:

044

ADVICE FOR CREATIVES NAVIGATING THE WORKPLACE

one or more online creatives as partners and brainstorm
a variety of ways to develop and share ideas. List the top
two or three strategies and schedule time with the directors of your departments to present your ideas. Here is
one strategy to get you started:

JUDY BELL
FOUNDER

I have some great ideas around the
consumer experience that I think would
be particularly appropriate to the online
side of the business, but there seems to
be a big gulf between the brick-andmortar creative and online creative. Any
suggestions on ways to find a common,
more productive ground?

- Yearning for Collaboration

Judy: I'm willing to bet that the online creatives have
plenty of ideas for brick and mortar, too. How can you
open up an idea exchange to both sides? First, identify

While it would be great to live in
New York, San Francisco or Miami,
such is not the case. I work in an
organization, I have a boss, and
it's all about the numbers and the
deadlines. I am trying to find ways to
get him/her to appreciate the "finer
things," sometimes pointing him
or her to websites/magazines. Any
thoughts on how to light the creative
fires of my spreadsheet colleague?

- Searching for Creative Kerosene

Judy: Early in my career, I worked as a visual merchandiser for a chain of specialty stores. We purchased props to create displays in our windows,
but we didn't go to market. We didn't even know
there were markets. We'd order our props from
factory reps like Charlie and Rosie. A charming
older married couple, they would fly in to Minneapolis from New York and lay out a wide variety of silk flowers on their bed in their hotel
room. As we looked on, they held up the handcrafted flowers one by one and presented each
JULY 2017

DESIGNRETAILONLINE.COM

Creative Collaboration Challenge
Who: Ask for volunteers to participate on teams that
combine one online expert and one in-store expert.
What: Blue Sky Idea Generation.
Where: Coffee shop brainstorm sessions for each
team of two.
How: Each expert offers his/her ideas for the other
expert's category. Collaborate and fine-tune the ideas.
Produce mock-ups of the team's favorite online and
in-store ideas. Present the ideas in a joint online and
in-store staff meeting. Department directors decide
which ideas move forward to be tested. What's next?
Continue this process quarterly or semi-annually. Even
if this is a one-time test, the door will be cracked open
to future idea-sharing and collaboration across online
and in-store teams.

to us with pride. We loved it when they visited
us-they felt like family. Earl Dann of Dann Dee
Display would come in from Chicago. He'd flip
open his briefcase (I can still hear the "snap, snap"
of the brass closures) as we sat side-by-side on a
bench in the food court at Southdale Mall. He introduced his store fixtures to us as if they were
sparkling and diamond-studded. But most exciting
was Ken Albright of Seven Continents, who flew
in from Toronto and entered our office, his arms
filled with vibrantly colored parasols from northern Thailand and other global treasures.
A few years later, my boss left the company and I
was named visual merchandising director. The sales
reps who came in began telling me about retail design markets in San Francisco and New York. They
raved about what they called "the show." Intrigued
with their enthusiasm, I talked with my boss about
the markets and, in time, I was given approval to
book my ticket to San Francisco for WAVM, the
Western Association of Visual Merchandising. Once
you've been to Oz-you know the rest. However, budgets were tight and the trips were seldom funded.
Down the road, I interviewed at a major retailer

GLOBALSHOP.ORG

ENERGETIC RETAIL

and said that I wouldn't consider the visual merchandising position unless there was a budget to
go to market. They agreed, I took the job and off
I went to New York for the December show. A director in another department of the company got
wind of it and didn't think it was a good use of
funds. He told me, "We get our ideas here," as he
pointed to his head. I said, "I do, too, but New York
is a powerful idea generator."
Time passed, and lo and behold, he joined me on
a trip to New York. The two of us were standing in
Times Square together, surrounded by the energy
and lights and billboards, including a steaming cup
of noodles on a 25-story-high skyscraper. He looked


http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - July 2017

design:retail - July 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
Before & After
How'd They Do That?
Inspirations
Have You Heard?
Ask Judy
Shopping with Paco
Best Friends Animal Society
b8ta
Design Within Reach
Fixture Leaders
Products
Backstory
design:retail - July 2017 - Intro
design:retail - July 2017 - CT1
design:retail - July 2017 - CT2
design:retail - July 2017 - design:retail - July 2017
design:retail - July 2017 - Cover2
design:retail - July 2017 - 1
design:retail - July 2017 - Contents
design:retail - July 2017 - 3
design:retail - July 2017 - 4
design:retail - July 2017 - 5
design:retail - July 2017 - Editor’s Note
design:retail - July 2017 - 7
design:retail - July 2017 - On Trend
design:retail - July 2017 - 9
design:retail - July 2017 - 10
design:retail - July 2017 - 11
design:retail - July 2017 - 12
design:retail - July 2017 - 13
design:retail - July 2017 - We Love This!
design:retail - July 2017 - 15
design:retail - July 2017 - 16
design:retail - July 2017 - 17
design:retail - July 2017 - 18
design:retail - July 2017 - 19
design:retail - July 2017 - Designer Picks
design:retail - July 2017 - 21
design:retail - July 2017 - Clicks & Mortar
design:retail - July 2017 - 23
design:retail - July 2017 - Postcard
design:retail - July 2017 - 25
design:retail - July 2017 - Mingle
design:retail - July 2017 - 27
design:retail - July 2017 - 28
design:retail - July 2017 - 29
design:retail - July 2017 - 30
design:retail - July 2017 - 31
design:retail - July 2017 - 32
design:retail - July 2017 - 33
design:retail - July 2017 - Before & After
design:retail - July 2017 - 35
design:retail - July 2017 - How'd They Do That?
design:retail - July 2017 - 37
design:retail - July 2017 - 38
design:retail - July 2017 - 39
design:retail - July 2017 - Inspirations
design:retail - July 2017 - 41
design:retail - July 2017 - Have You Heard?
design:retail - July 2017 - 43
design:retail - July 2017 - Ask Judy
design:retail - July 2017 - 45
design:retail - July 2017 - Shopping with Paco
design:retail - July 2017 - 47
design:retail - July 2017 - Best Friends Animal Society
design:retail - July 2017 - 49
design:retail - July 2017 - 50
design:retail - July 2017 - 51
design:retail - July 2017 - 52
design:retail - July 2017 - 53
design:retail - July 2017 - 54
design:retail - July 2017 - 55
design:retail - July 2017 - 56
design:retail - July 2017 - 57
design:retail - July 2017 - b8ta
design:retail - July 2017 - 59
design:retail - July 2017 - 60
design:retail - July 2017 - 61
design:retail - July 2017 - 62
design:retail - July 2017 - 63
design:retail - July 2017 - 64
design:retail - July 2017 - TCover1
design:retail - July 2017 - TCover2
design:retail - July 2017 - T1
design:retail - July 2017 - T2
design:retail - July 2017 - T3
design:retail - July 2017 - T4
design:retail - July 2017 - T5
design:retail - July 2017 - T6
design:retail - July 2017 - T7
design:retail - July 2017 - T8
design:retail - July 2017 - TCover3
design:retail - July 2017 - TCover4
design:retail - July 2017 - 65
design:retail - July 2017 - Design Within Reach
design:retail - July 2017 - 67
design:retail - July 2017 - 68
design:retail - July 2017 - 69
design:retail - July 2017 - 70
design:retail - July 2017 - 71
design:retail - July 2017 - 72
design:retail - July 2017 - 73
design:retail - July 2017 - Fixture Leaders
design:retail - July 2017 - 75
design:retail - July 2017 - 76
design:retail - July 2017 - OICover1
design:retail - July 2017 - OICover2
design:retail - July 2017 - OI1
design:retail - July 2017 - OI2
design:retail - July 2017 - OI3
design:retail - July 2017 - OI4
design:retail - July 2017 - OI5
design:retail - July 2017 - OI6
design:retail - July 2017 - OI7
design:retail - July 2017 - OI8
design:retail - July 2017 - OI9
design:retail - July 2017 - OI10
design:retail - July 2017 - OI11
design:retail - July 2017 - OI12
design:retail - July 2017 - OICover3
design:retail - July 2017 - OICover4
design:retail - July 2017 - 77
design:retail - July 2017 - 78
design:retail - July 2017 - 79
design:retail - July 2017 - 80
design:retail - July 2017 - 81
design:retail - July 2017 - 82
design:retail - July 2017 - 83
design:retail - July 2017 - 84
design:retail - July 2017 - 85
design:retail - July 2017 - 86
design:retail - July 2017 - 87
design:retail - July 2017 - 88
design:retail - July 2017 - 89
design:retail - July 2017 - Products
design:retail - July 2017 - 91
design:retail - July 2017 - 92
design:retail - July 2017 - 93
design:retail - July 2017 - 94
design:retail - July 2017 - 95
design:retail - July 2017 - Backstory
design:retail - July 2017 - Cover3
design:retail - July 2017 - Cover4
design:retail - July 2017 - MCover1
design:retail - July 2017 - MCover2
design:retail - July 2017 - M3
design:retail - July 2017 - M4
design:retail - July 2017 - M5
design:retail - July 2017 - M6
design:retail - July 2017 - M7
design:retail - July 2017 - M8
design:retail - July 2017 - M9
design:retail - July 2017 - M10
design:retail - July 2017 - M11
design:retail - July 2017 - M12
design:retail - July 2017 - M13
design:retail - July 2017 - M14
design:retail - July 2017 - M15
design:retail - July 2017 - M16
design:retail - July 2017 - M17
design:retail - July 2017 - M18
design:retail - July 2017 - M19
design:retail - July 2017 - M20
design:retail - July 2017 - M21
design:retail - July 2017 - M22
design:retail - July 2017 - M23
design:retail - July 2017 - M24
design:retail - July 2017 - M25
design:retail - July 2017 - M26
design:retail - July 2017 - M27
design:retail - July 2017 - M28
design:retail - July 2017 - M29
design:retail - July 2017 - M30
design:retail - July 2017 - M31
design:retail - July 2017 - M32
design:retail - July 2017 - M33
design:retail - July 2017 - M34
design:retail - July 2017 - M35
design:retail - July 2017 - M36
design:retail - July 2017 - M37
design:retail - July 2017 - M38
design:retail - July 2017 - M39
design:retail - July 2017 - M40
design:retail - July 2017 - M41
design:retail - July 2017 - M42
design:retail - July 2017 - M43
design:retail - July 2017 - M44
design:retail - July 2017 - M45
design:retail - July 2017 - M46
design:retail - July 2017 - M47
design:retail - July 2017 - M48
design:retail - July 2017 - M49
design:retail - July 2017 - M50
design:retail - July 2017 - M51
design:retail - July 2017 - M52
design:retail - July 2017 - M53
design:retail - July 2017 - M54
design:retail - July 2017 - M55
design:retail - July 2017 - M56
design:retail - July 2017 - M57
design:retail - July 2017 - M58
design:retail - July 2017 - M59
design:retail - July 2017 - M60
design:retail - July 2017 - M61
design:retail - July 2017 - M62
design:retail - July 2017 - M63
design:retail - July 2017 - M64
design:retail - July 2017 - M65
design:retail - July 2017 - M66
design:retail - July 2017 - M67
design:retail - July 2017 - M68
design:retail - July 2017 - M69
design:retail - July 2017 - M70
design:retail - July 2017 - M71
design:retail - July 2017 - M72
design:retail - July 2017 - M73
design:retail - July 2017 - M74
design:retail - July 2017 - M75
design:retail - July 2017 - M76
design:retail - July 2017 - M77
design:retail - July 2017 - M78
design:retail - July 2017 - MCover3
design:retail - July 2017 - MCover4
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http://www.nxtbook.com/nxtbooks/designretail/201503
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http://www.nxtbook.com/nxtbooks/designretail/201406
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