design:retail - July 2017 - OI6
BE CURIOUS. BE COMPELLING.
CREATE ENGAGING SPACES THAT SELL
Successful retail is created through the combination of
high design, creative talents and technical know-how.
When Crabtree & Evelyn took steps to expand their
successful flagship program to the outlet market, they
turned to RGLA Solutions. Their expertise, combined
with OPTO's extensive range of capabilities and quality
After an in-depth brand evaluation, RGLA developed a
design that would promote product discovery with a market
feel, telling the merchandise story from entry point, to shelf,
Custom-designed specialty fixtures, manufactured alongside
OPTO's standard range of modular components, created a
manufacturing, resulted in a retail environment that
excites and engages.
scalable design that could be translated into existing outlet
locations as well as new build-outs.
Inspired by a traditional English garden, Crabtree &
Evelyn looked to create a store that conveys the brand
message while achieving the capacity requirements of
The eclectic market feel elicited a response of curiosity
throughout the store, enticing shoppers to walk out with
merchandise in hand.
CRABTREE + EVELYN | TULALIP, WASHINGTON
(800) 248 OPTO
DESIGNED BY RGLA SOLUTIONS, INC. | PHOTOGRAPHY BY CHARLIE MAYER