design:retail - September 2017 - 14
we love this!
014
Road Trippin'
R
ETAIL WENT ON A
road trip over the
summer as Miamibased contemporary
accessories brand
Miansai took its
expanded mobile retail show on the
open road. With stops including South
Beach in Miami; the Dumbo neighborhood of New York; and the Hamptons,
the brand offers its recently launched
leather goods and signet rings from a
1965 Piaggio Scooter, a 1976 Fiat and
a 1949 Airstream-bringing the total
company fleet up to five units. "This
mobile retail concept works, because
we're able to test markets without
having to commit to formal leases
or be locked into a specific place,"
says Miansai's Founder and Creative
Director Michael Saiger. "It gives us
the opportunity to be agile and location independent, which is really
cool. No other brands are doing what
we're doing."
It all began back in 2012 when Saiger
restored and renovated the first vintage
unit in the fleet: a 1958 Airstream. Each
of the new units will continue to tap
into the brand's nautical theme with
SEPTEMBER 2017
features like custom-made walnut
furniture and antique light fixtures,
and be in alignment with Miansai's
Scandinavian-inspired brick-andmortar shops. "When refurbishing
our mobile retail units, we strictly
used all original parts, and carried over our core aesthetic of
black marble and copper accents
we used for our two flagship retail
locations," Saiger says. "It's important for us to capture the nostalgia
that these vintage vehicles inspire,
while modernizing them to make
sense logistically."
Following its first flagship in New
York's SoHo neighborhood, the brand
recently introduced a second location
in Venice Beach, Calif., which includes
a cold-pressed juice and kombucha
bar, along with an inviting backyard
garden. But it's the mobile shops that
are proving to have the most fuel.
"What started as a great marketing
and branding tool has turned into a
financial benefit with the mobile retail
business outperforming standard retail operations by up to 30 percent year
over year," Saigen says. Looks like retail
on the road works! - Joann Plockova
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
↑ Venice Beach store
Photos courtesy of MIANSAI
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - September 2017
design:retail - September 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
How’d They Do That?
Have You Heard?
Perspectives
Ask Judy
Shopping with Paco
2017 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Products
Backstory
design:retail - September 2017 - Intro
design:retail - September 2017 - CT1
design:retail - September 2017 - CT2
design:retail - September 2017 - design:retail - September 2017
design:retail - September 2017 - Cover2
design:retail - September 2017 - 1
design:retail - September 2017 - 1A
design:retail - September 2017 - 1B
design:retail - September 2017 - 2
design:retail - September 2017 - 3
design:retail - September 2017 - Contents
design:retail - September 2017 - 5
design:retail - September 2017 - 6
design:retail - September 2017 - 7
design:retail - September 2017 - Editor’s Note
design:retail - September 2017 - 9
design:retail - September 2017 - GlobalShop Talk
design:retail - September 2017 - 11
design:retail - September 2017 - On Trend
design:retail - September 2017 - 13
design:retail - September 2017 - We Love This!
design:retail - September 2017 - 15
design:retail - September 2017 - 16
design:retail - September 2017 - 17
design:retail - September 2017 - Designer Picks
design:retail - September 2017 - 19
design:retail - September 2017 - Clicks & Mortar
design:retail - September 2017 - 21
design:retail - September 2017 - Postcard
design:retail - September 2017 - 23
design:retail - September 2017 - Mingle
design:retail - September 2017 - 25
design:retail - September 2017 - 26
design:retail - September 2017 - 27
design:retail - September 2017 - How’d They Do That?
design:retail - September 2017 - 29
design:retail - September 2017 - Have You Heard?
design:retail - September 2017 - 31
design:retail - September 2017 - Perspectives
design:retail - September 2017 - 33
design:retail - September 2017 - Ask Judy
design:retail - September 2017 - 35
design:retail - September 2017 - Shopping with Paco
design:retail - September 2017 - 37
design:retail - September 2017 - 2017 Portfolio Awards
design:retail - September 2017 - 39
design:retail - September 2017 - Retail Design Luminaries
design:retail - September 2017 - 41
design:retail - September 2017 - 42
design:retail - September 2017 - 43
design:retail - September 2017 - 44
design:retail - September 2017 - 45
design:retail - September 2017 - Retail Design Infl uencers
design:retail - September 2017 - 47
design:retail - September 2017 - 48
design:retail - September 2017 - 49
design:retail - September 2017 - 50
design:retail - September 2017 - 51
design:retail - September 2017 - 52
design:retail - September 2017 - 53
design:retail - September 2017 - 54
design:retail - September 2017 - 55
design:retail - September 2017 - Retailer of the Year
design:retail - September 2017 - 57
design:retail - September 2017 - Best Store Designs of the Year
design:retail - September 2017 - 59
design:retail - September 2017 - 60
design:retail - September 2017 - 61
design:retail - September 2017 - 62
design:retail - September 2017 - 63
design:retail - September 2017 - 64
design:retail - September 2017 - T1
design:retail - September 2017 - T2
design:retail - September 2017 - T3
design:retail - September 2017 - T4
design:retail - September 2017 - T5
design:retail - September 2017 - T6
design:retail - September 2017 - T7
design:retail - September 2017 - T8
design:retail - September 2017 - T9
design:retail - September 2017 - T10
design:retail - September 2017 - 65
design:retail - September 2017 - 66
design:retail - September 2017 - 67
design:retail - September 2017 - Design Firms of the Year
design:retail - September 2017 - 69
design:retail - September 2017 - 70
design:retail - September 2017 - 71
design:retail - September 2017 - 72
design:retail - September 2017 - 73
design:retail - September 2017 - 74
design:retail - September 2017 - 75
design:retail - September 2017 - Best Visual Merchandising Programs
design:retail - September 2017 - 77
design:retail - September 2017 - 78
design:retail - September 2017 - 79
design:retail - September 2017 - 80
design:retail - September 2017 - 81
design:retail - September 2017 - 82
design:retail - September 2017 - 83
design:retail - September 2017 - Retail Superlatives
design:retail - September 2017 - 85
design:retail - September 2017 - 86
design:retail - September 2017 - 87
design:retail - September 2017 - 88
design:retail - September 2017 - 89
design:retail - September 2017 - 90
design:retail - September 2017 - 91
design:retail - September 2017 - 92
design:retail - September 2017 - 93
design:retail - September 2017 - Products
design:retail - September 2017 - 95
design:retail - September 2017 - 96
design:retail - September 2017 - 97
design:retail - September 2017 - 98
design:retail - September 2017 - 99
design:retail - September 2017 - 100
design:retail - September 2017 - 101
design:retail - September 2017 - 102
design:retail - September 2017 - 103
design:retail - September 2017 - Backstory
design:retail - September 2017 - Cover3
design:retail - September 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
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https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
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https://www.nxtbook.com/nxtbooks/designretail/201503
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