design:retail - November/December 2017 - 40

040
Tuft & Needle

T

Alo

F

rom the studio to the
street, Alo elevates the
practice of yoga while
being a fashion-forward
brand that redefines
streetwear. This line of
performance yogawear is
designed for maximum
performance. It helps
compress, lift and shape the
body, while keeping muscles
warm. It is anti-microbial and
dry-wicking. The company lives
and breathes a mission of
mindful movement with a
solar-powered office, yoga five
days a week for employees at its
on-site gym, organic food trucks,
electric charging stations-you get
the picture. And the Alo stores
continue that communal feel-
organic juice, kombucha or coffee
anyone? The Beverly Hills, Calif.,
flagship even has an airy yoga studio
and roof deck. aloyoga.com

o you want same-day delivery? In 33
markets, Deliv can help make that happen,
and it can help retailers provide that service,
too. How? It uses omnichannel platforms and
GPS-enabled smartphones to mobilize its crowd
of drivers. A crowdsourcing delivery network!
This is a fast, flexible and more affordable
shipping option. Deliv is widely considered one
of the most successful same-day, last-mile
delivery services, and has serviced thousands of
retailers including Macy's, Best Buy, Office
Depot and PetSmart. deliv.co

NOVEMBER/DECEMBER 2017

Miansai

I

nspired by the world and sold in 36
countries and 40 U.S. states, Miansai offers
handmade accessories. The company has
enhanced its online presence, has flagship
stores in New York's SoHo neighborhood and
Venice Beach, Calif., and a growing fleet of mobile
retail units. Vintage Piaggio and Fiat vehicles, as
well as two refurbished airstream trailers, offer
an inspiring experience as authentic as the
merchandise. This mobile marketing opportunity
has taken advantage of locations in Brooklyn,
N.Y.; the Tom Bradley International terminal at
LAX; and the Prudential Center in Boston. The
upcoming SS18 collection, inspired by travels to
Havana in the Viñales region of Cuba, pays
homage to Miami Art Deco. Customers will find a
carefully curated selection of men and women's
accessories that marry traditional Art Deco
architecture with the rich history of Cuba.
miansai.com Photo courtesy of MIANSAI

Scissors &
Scotch

M
Glossier

B

Deliv

D

uft & Needle broke the mold on mattresses
and disrupted the industry, with
comfortable, affordable mattresses (starting
at $325) that roll up and deliver with ease.
Introduced online and finding growth in
the digital world, it has now brought its
revolutionary mattress experience
into the brick-and-mortar space. In
general, the typical experience of
buying a mattress has been
compared to the automobile
industry with thoughts of
pushy salesmen trying to make
the best commission possible.
Everything about the Tuft &
Needle product and experience
is new and improved for the
mattress industry. With its first
store in San Francisco, three
stores in the Phoenix area and the
most recent Seattle opening,
customers can watch for more stores
coming soon in markets across the
United States. Designed as an airy loft to
feel more like a home, the retail space
provides areas with a sense of privacy for
trying out the product. Simple, raw and honest
materials are used to achieve a clean design that allows
the product to be simply displayed.
"We're making a bigger play in the brick-and-mortar space,
because our customers want it," says Nick Arambula, COO of Tuft & Needle.
"Historically, the physical storefront was used as a tool to push product to
customers, but did little to design an environment that customers could
enjoy. Using customer feedback to help shape the in-store experience-much
like we do with product development-our retail spaces are the physical
embodiment of our brand: thoughtfully designed, beautifully accessorized
and full of friendly, informed team members. We are turning the traditional
retail model on its head, and this is just the beginning of what's to come."
tuftandneedle.com Photo courtesy of TUFT & NEEDLE

eauty-focused website "Into The Gloss," founded by Emily
Weiss in 2010, shares with readers the products that
models, make-up artists and the strong women Weiss
admires use, and why they use them. What better way to
reward its cult following of dedicated readers than with "a beauty
brand you want to be friends with." Glossier is sold in the United
States via glossier.com and offers the ability to directly interact with
customers. While there is a New York showroom where you can
experience the full skincare and make-up line in person, this is a
digital beauty brand that is focused on "enhancing-never hiding-
your real skin." Glossier can leverage customer feedback to continue
to elevate its product offering with items that are relevant to its
customers. Through the "Into The Gloss" platform, ongoing
conversations allow customers to engage with the brand on a daily
basis. Content-rich and customer focused, this is a brand making
real connections. glossier.com Photo courtesy of GLOSSIER

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

en want to be pampered, too!
Omaha, Neb.-based Scissors &
Scotch offers traditional barbering
services and modern spa treatments
in a relaxing atmosphere, with a
complimentary handcrafted cocktail
included. This barber shop/lounge combo
anticipates 175 new franchise locations
across the country in the next five-plus
years, including cities such as Denver;
Des Moines, Iowa; and Oklahoma City. It
is elevating the haircut experience for
men, making it more than a chore to
check off a to-do list. Scissors & Scotch
has created an experience, a time for men
to relax, recharge and even connect. It has
provided a communal atmosphere,
where customers want to come in and
hangout, even when it is not time for a
service. scissorsscotch.com
http://www.miansai.com http://www.tuftandneedle.com http://www.aloyoga.com http://www.deliv.co http://www.scissorsscotch.com http://www.glossier.com http://www.glossier.com http://www.deliv.co http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - November/December 2017
