G I R LY G R O W S U P At Etude House in South Korea, the beauty brand has evolved its overly girly brand position to create a more grown-up, empowering flagship that channels the "inner princess" By MARK FAITHFULL Photos courtesy of ETUDE HOUSE MARCH 2018 DESIGNRETAILONLINE.COM GLOBALSHOP.ORG Photo courtesy of NAME HERE Illustration by NAME HERE Photo by NAME HERE