Winston Salem Visitor Guide - 2018 - 10
THEN (bottom): The Reynolds Building
NOW (below): The Kimpton Cardinal Hotel
THEN (above): The Carolina Hotel and Theatre
NOW (top): The Stevens Center performing arts venue
THE CITY'S CENTER
In town for a production for University of North Carolina School
of the Arts, the Winston-Salem Symphony, Piedmont Opera
Theatre, or the biennial National Black Theatre Festival? It's
likely you'll step inside the former 11-story apartment house and
3,000-seat theater on the corner of Fourth and Marshall streets
in downtown Winston-Salem. Built in 1929, the apartment house
soon changed to a hotel, and the Carolina Theatre began its
grand 46-year history of hosting entertainers like Elvis Presley.
After the theater closed in 1975, the building was refurbished,
restored, and reopened as the Roger L. Stevens Center in 1983.
As the primary performance space for a majority of the city's
arts entities, it has played host to world premieres, sell-out
performances, and even the filming of a music video.
10 | 2018 OFFICIAL VISITOR & RELOCATION GUIDE
HEADQUARTERS TO HOTEL
R.J. Reynolds Tobacco Company built downtown's 22-story
Reynolds Building at the corner of Main and West Fourth
streets. Designed by the New York architecture firm Shreve and
Lamb, the building was completed in 1929 and later used as
the architectural prototype for the Empire State Building. After
extensive renovations, The Kimpton Cardinal Hotel opened in
this building in 2016, the first Kimpton to open in the Carolinas.
The luxury boutique hotel exudes magnificently upfitted historic
charm throughout 174 guest rooms; a recreation room complete
with bowling, a basketball court, and a twisty slide; and The
Katharine Brasserie & Bar. The Art Deco Kimpton Cardinal
showcases 42 design nods to North Carolina history throughout
the property (learn more on page 16).