Winston Salem Visitor Guide - 2018 - 24
TOUR THE REINVENTED
BENTON CONVENTION CENTER
BY: LANCE ELKO
inston-Salem stepped up its game as an ideal
destination for conventions and meetings with
a major reinvention of the Benton Convention
Center. Although the original structure served
the city's guests well for many years, the reimagined center is a
future-forward facility that promises to make an already eventfriendly city even more inviting.
Completed late summer 2017, today's centrally located
Benton Convention Center is the product of a $20-million
investment that transformed the 105,000-square-foot facility into
a multifunctional meeting space. The result is a flexible array of
choices, allowing clients to tailor their custom needs for breakout
rooms, reception areas, and ballrooms. The overall ambience is
light, contemporary, and open thanks to the addition of larger
windows and skylights.
Structurally, architects paid homage to the city's storied
history. The new entrance is graced with a sawtooth roofline,
which reflects the city's textile roots and replicates the roofline
of the historic Shamrock Mills Hanes hosiery factory, built in 1911
and since converted to a school for the visual arts. Reclaimed
wood from old tobacco barns pays tribute to the area's
agricultural roots, and the artwork that populates the center was
created by NC-based artists selected for their visionary work.
Find more than a dozen pieces, including paintings, sculpture,
and photography, throughout the building's halls.
Allen Joines, Winston-Salem's mayor since 2001, notes the
impact of this project. "The reinvented Benton Center is an
integral part of our city's and community's successes," he says.
"It's a new point of pride for our downtown." Ready to plan your
next event? Learn more at reinventyourmeeting.com.
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