Winston Salem Visitor Guide - 2018 - 9
Photographs courtesy of Wake Forest Innovation Quarter
THEN (above): Downtown Winston-Salem's collection of R.J.
Reynolds Tobacco Co. warehouses in the 1920s.
NOW (top): More than 3,600 workers and nearly 1,500 degreeseeking students make up the Wake Forest Innovation Quarter's
companies, retailers, institutions, and services, and enjoy social
amenities like yoga, outdoor movies, and food trucks.
INNOVATION'S HOME BASE
Considered one of the fastest-growing urban-based innovation
districts in the country, Wake Forest Innovation Quarter is a
high-tech, mixed-use hub serving Winston-Salem's business,
academic, and cultural needs. Once the nucleus of R.J. Reynolds
Tobacco Co.'s warehouse and manufacturing district, anchored
by the iconic chimney stacks of Bailey Power Plant, the site's
reinvention started in the early 1990s when Wake Forest
School of Medicine and Winston-Salem State University first
established research centers in a former warehouse. Today,
the 337-acre district has a "work, live, learn, play" mantra and is
home to nearly two million square feet of office, laboratory, and
educational space, including over 150 businesses, five academic
institutions, plus parks, residences, events space, a greenway,
THEN (above): Circa-1922, North Trade Street busy with farmers.
NOW (top): Shops and galleries line the streets of the
Downtown Arts District.
THE TRANSITION OF TRADE STREET
Abuzz with popular restaurants, breweries, and a distillery, vibrant
Trade Street is a visitor can't-miss. The street was originally
named Old Town Street, since it led to the "old Moravian town"
of Bethabara. Tobacco was the main business, and the industry
brought farmers to town who would patronize the cafes,
boarding houses, and stables. Now it's considered the hub of
the Downtown Arts District, with eclectic offerings including the
state's largest Mast General Store, local art gallery Piedmont
Craftsmen, and funky music venues and nightlife.
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