Drug Information Journal - March 2009 - (Page 153) Industry-Based Drug Information Rotation MEDICAL INFORMATION 153 Upon completion of the rotation, the successful student will achieve these goals through meeting the following objectives: 1. Integrate effective oral and written communication skills into daily rotation activities. 2. Evaluate and critique published medical literature. 3. Interpret and apply product information pertaining to selected products supported by MIS. 4. Explain federal guidelines for pharmaceutical manufacturers providing medical information. 5. Select appropriate proprietary product information for medical information response formulation, utilizing a medical information database used in the pharmaceutical industry. 6. Formulate responses to medical information requests from both health care professionals and consumers under the direct supervision of a medical information specialist. 7. Apply medical information request documentation skills using medical information documentation software used in the pharmaceutical industry. 8. Formulate adverse event and product complaint reports suitable for submission to regulatory affairs, under the direct supervision of a medical information specialist. 9. Define the role of a pharmacist providing drug information in the pharmaceutical industry. 10. Assess differences among academic-based, hospital-based, and industry-based drug information centers. itize assignments and be able to complete given tasks on a daily basis. Teamwork is an essential component of working effectively and efficiently in MIS and is a quality expected of the successful student on the rotation (8). The student is expected to maintain professionalism and confidentiality at all times. The provision of fair and balanced statements when providing medical information responses to both consumers and health care providers is crucial to the student’s role in MIS and development in understanding the role of a pharmacist in the field of medical information within the pharmaceutical industry (8). The student will be involved in the care of patients through provision of drug information, by providing information to health care providers that will be utilized to affect patient care, as well as providing information specifically tailored to consumer inquiries. The preceptor will conduct proper training during orientation and throughout the clerkship to ensure the student’s understanding of these principles. STUDENT ACTIVITIES The pharmacy student is involved in MIS, which provides written and verbal medical information responses to health care providers and consumers. Services that the student is exposed to and is involved in include provision of real-time drug information, new product launches, and adverse event and product complaint reporting. The student also gains medical writing experience through involvement with standard response letter writing, as well as the publication of monthly newsletter columns. Throughout the rotation, the student is exposed to many different aspects of the pharmaceutical industry. The student observes communication of medical information specialists directly with pharmaceutical industry clients. Medical information specialists also provide literature searching and evaluation services to clients upon request. The student will have the opportunity to perform literature searches and further develop literature searching and evaluation skills. The student will also gain experience in developing customized medical letters STUDENT RESPONSIBILITIES The student is expected to have a background including basic computer skills including Microsoft Office proficiency, as well as medical literature database searching skills and experience. It is understood that the level of literature searching and evaluation skills may vary from student to student based on academic background. Literature searching and evaluation skills will be assessed for each student at the start of the rotation, so that an expected level of improvement may be projected for each individual student in this skill area. The design of the rotation requires a student who possesses self-motivation and is flexible with regard to assignments, deadlines, and workload. The student is expected to be able to prior- Drug Information Journal
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