Digital Dealer - September 2017 - 34

Road Map to DD23 | Sept. 18-20 | Las Vegas

Noteworthy Session

S O C I A L M E D I A Motivating Instagram Auto Shoppers - Tap into the 700M Monthly
Users That Can Help Increase Your Dealership's Overall Reach and Lower Your Cost
Per Lead When Paired with Your Facebook Campaigns.

Instagrammers are informed shoppers and are more likely than the general smartphone-owning
population to do various kinds of research when they're making a purchase. 38% of Instagram users
said they use Instagram to inform what they buy more than they did 2 years ago - among auto
purchasers this jumps to 59%. Take a deep dive into Instagram with Gabrielle Garrison of Facebook
to learn what motivates auto Instagrammers to engage with your dealership and complete their auto
purchase journey on your dealership lot.

GABRIELLE GARRISON

S A L E S

S T R A T E G I E S

» Sessions
In Lane, Online or on
Your Phone. Wholesale
Is Not What It Used to
Be! How to Acquire the
Most Profitable PreOwned Inventory. With

Overcoming Consumer
Distrust: Key Tactics to
Build Trust & Win Sales

about 3.7 million OLOCs
(One owner, Low mileage,
Off-lease, Cars) back in the
market this year, now is the
time to have a clear and
defined used-car strategy.
Understanding what data to
use and how to apply it to
your inventory plan is now
the norm not the exception. Discover how the big
captives remarket their offlease vehicles, and learn how
to take advantage of the free
technologies and programs
they offer such as reduced
buy fees and transportation
assistance.

Takeaways

Identify the most profitable pre-owned inventory
with systems and data you
probably already have.
See how technology
is changing the wholesale
auction business and learn
how to take advantage of
new offerings both in-lane
and online.
Speaker: Doug Hadden of
ADESA Auctions

SEPTEMBER 2017

Despite the best efforts of
many good dealers a significant trust gap still persists
amongst consumers. However, many of the strategies
and processes implemented
at dealers fail to address the
fundamental issue of trust.
This session will draw on a
recent study of hundreds
of automotive car buyers
who documented their car
shopping experiences over
several months, combined
with a deep-dive investigation of hundreds of the most
successful dealers that enjoy
the highest close rates in
their respective markets.

Takeaways

Understand the issue of
trust between consumers
and dealer.
Examine the pain points
car buyers face in the online
shopping process and at the
dealership.
Identify key strategies
and tactics that allow the
most successful dealers to
overcome consumer distrust
and win.
Speaker: Kerri Wise
of TrueCar

D I G I TA L D E A L E R . C O M

Transform Your BDC
Bench into Call-Stars

Today's consumers have
grown accustomed to the
sophisticated level of online
marketing AI (artificial intelligence) can provide, and car
shoppers are no exception.
No longer receptive to
"one size fits all" marketing
strategies, they expect your
dealership website to adapt
to their needs and interests
and provide a customized
experience. In this workshop,
we will explore how to leverage new technologies and
AI applications to create a
seamless digital showroom
for excellent user experience,
complete with the quality
customer service you provide in your brick and mortar
store, in order to boost your
conversions and score more
sales.

Takeaways

Identify challenges that
key AI applications can solve.
Discover best practices
for implementing a solid AI
strategy for your website.
Understand how AI
solutions can improve your
dealership's bottom line.
Speaker: Ilana Zur
of AutoLeadStar

20 ESSENTIAL LAS VEGAS
RESTAURANTS
(CONT.)

16
SALUD MEXICAN
BISTRO &
TEQUILERIA
CUISINE: MEXICAN

17
SCARPETTA
CUISINE: ITALIAN

18
TOP OF THE WORLD
CUISINE: STEAKHOUSE,
CONTEMPORARY AMERICAN

19
TWIST
CUISINE: FRENCHAMERICAN

20
ZUMA
CUISINE: JAPANESE,
SUSHI BAR

http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - September 2017