Digital Dealer - November 2017 - 42

COMMUNICATIONS

By Sally Lopez
Director of Information
Technology, Dealer
Services, Rosenfield
APRIL 21-23, 2015 * TAMPA, FL
& Co., PLLC
APRIL 21-23 * TAMPA, FL

Top 3 Information Technology (IT)
Recommendations for Stability
and Increased Productivity
at Your Dealership
Most dealers view IT
as merely an
expense, a cost of doing
business, rather than
what it truly can be, an
investment that can help
bring revenue back to the
bottom line.
A perfect time to think
about improving operational efficiencies and
generating budgets for
investments to these
areas, would be in the 4th
quarter of operations. By
committing and allocating
a budget to these areas
that are the IT backbone
of your dealership, it can
result in a more secure,
reliable infrastructure.
In turn, it will generate
more business and a new
sense of reliability to support your operations.
To ensure that your
dealership's IT networks can support your
business operations
and at the same time,
increasing productivity,
dealers should focus on
three common areas of
concern:
SECURITY

Security breaches
are an ever-increasing
threat to dealers. These
breaches can occur both
through external and
internal means. They are
becoming more sophisticated in their method of
42

NOVEMBER 2017

A HACKER'S NUMBER ONE MEANS
OF REACHING A DEALER'S DATA
IS VIA EMAIL. THE MOST CREATIVE
METHODS ARE SCAMS GENERATED TO
TRICK YOUR EMPLOYEES IN GIVING
THE HACKERS THE INFORMATION THEY
ARE LOOKING FOR DIRECTLY.

D I G I TA L D E A L E R . C O M

accessing a dealership's
customer information.
Dealerships represent a
portal of data information
for consumers inclusive of Social Security
numbers, bank records
and credit card information. A hacker's number
one means of reaching a
dealer's data is via email.
The most creative methods are scams generated
to trick your employees in
giving the hackers the information they are looking
for directly.
There are several
ways of securing your
dealership data and
infrastructure. The most
general is training your
employees on these suspicious threats and how
to handle any potential
emails that should come
through your network.
Having a documented
security process policy
is a must in giving your
employees guidelines of
what is allowed and not to
ensure the safety of your
business assets. Dealers
should also have firewalls
in place with necessary
software for intrusion prevention. This will put security measures in place
from a hardware perspective and will keep most
external threats at bay. A
written and documented



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - November 2017

Digital Dealer - November 2017
Contents
A Letter from the Show Director
Don’t Be a “Management Jerk” and Steps for Handling Them!
Attempting a No-Huddle Offense? How’s That Working for You?
Is a Financial Partnership in Your Future?
Fallacy
You Can't Take a Train 500 Miles on 400 Miles of Track
4 Tech Tools That Decrease Employee Turnover
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Retail Warranty Reimbursement: Leveling the Playing Field
Cracking the Car Code on Selling to the #1 Buyer: Women
Professional Voice-Over Secrets!
CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
When It Comes to Social Media... Don't Step on a Rake
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
The New Car Manager's Modern Guide to Merchandising
Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - Digital Dealer - November 2017
Digital Dealer - November 2017 - Cover2
Digital Dealer - November 2017 - Contents
Digital Dealer - November 2017 - A Letter from the Show Director
Digital Dealer - November 2017 - 3
Digital Dealer - November 2017 - Don’t Be a “Management Jerk” and Steps for Handling Them!
Digital Dealer - November 2017 - 5
Digital Dealer - November 2017 - Attempting a No-Huddle Offense? How’s That Working for You?
Digital Dealer - November 2017 - 7
Digital Dealer - November 2017 - 8
Digital Dealer - November 2017 - Is a Financial Partnership in Your Future?
Digital Dealer - November 2017 - 10
Digital Dealer - November 2017 - 11
Digital Dealer - November 2017 - 12
Digital Dealer - November 2017 - Fallacy
Digital Dealer - November 2017 - 14
Digital Dealer - November 2017 - 15
Digital Dealer - November 2017 - You Can't Take a Train 500 Miles on 400 Miles of Track
Digital Dealer - November 2017 - 17
Digital Dealer - November 2017 - 18
Digital Dealer - November 2017 - 19
Digital Dealer - November 2017 - 4 Tech Tools That Decrease Employee Turnover
Digital Dealer - November 2017 - 21
Digital Dealer - November 2017 - Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Digital Dealer - November 2017 - 23
Digital Dealer - November 2017 - 24
Digital Dealer - November 2017 - Retail Warranty Reimbursement: Leveling the Playing Field
Digital Dealer - November 2017 - Cracking the Car Code on Selling to the #1 Buyer: Women
Digital Dealer - November 2017 - 27
Digital Dealer - November 2017 - Professional Voice-Over Secrets!
Digital Dealer - November 2017 - 29
Digital Dealer - November 2017 - CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
Digital Dealer - November 2017 - 31
Digital Dealer - November 2017 - 32
Digital Dealer - November 2017 - 33
Digital Dealer - November 2017 - 34
Digital Dealer - November 2017 - 35
Digital Dealer - November 2017 - When It Comes to Social Media... Don't Step on a Rake
Digital Dealer - November 2017 - 37
Digital Dealer - November 2017 - The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Digital Dealer - November 2017 - 39
Digital Dealer - November 2017 - The New Car Manager's Modern Guide to Merchandising
Digital Dealer - November 2017 - 41
Digital Dealer - November 2017 - Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Digital Dealer - November 2017 - 43
Digital Dealer - November 2017 - That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Digital Dealer - November 2017 - 45
Digital Dealer - November 2017 - Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - 47
Digital Dealer - November 2017 - 48
Digital Dealer - November 2017 - Cover3
Digital Dealer - November 2017 - Cover4
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