Digital Dealer - January 2018 - 27

DDW & CATA | Feb. 13-14, 2018 | Chicago

dertaking with an exhibit
space now of approx. one
million sq. ft. First staged
in 1901 (produced by the
CATA since 1935), the
Chicago Auto Show is
now the largest auto show
in North America and has
been held more times
than any other auto exposition on the continent!
Each year, the CATA
evolves the show to stay
in line with where the automotive retailing industry
is headed. The show now
has more modern touches
and creative/interactive
exhibits, but still maintains
its authentic Chicago
Auto Show feel that keeps
consumers returning year
after year (from both in
and outside the Windy
City). Now approaching
the 110th edition of the
Chicago Auto Show, the
association has continued its tradition as the
best-attended consumer
auto show.
The 2018 show will
feature the hottest trends
in vehicle design and the
latest technologies for
consumers. The nearly 1,000 automobiles
on display, will include
mainstream vehicles, a
complete range of domestic and imported passenger cars and trucks, sport
utility vehicles, and experimental / futuristic concept
cars. There will also be
accessories and auto-related exhibits, competition
vehicles, antique and
collector cars. You can
look forward to driving
simulators, VR experiences, indoor test tracks, and
outdoor ride-and-drives!
We hope to see you
there!

Exclusive access to the
Chicago Auto Show will
be included with your
admission to Digital Dealer
Workshops.
THE DIGITAL DEALER WORKSHOPS,
held in conjunction with the Chicago Auto
Show, will feature a lineup of highly successful
dealer personnel, top trainers/consultants in
automotive, leaders in marketing, and savvy
digital professionals at the pulse of the latest
cutting-edge technology and its applications
for automotive. Here is just a small sampling
of the more than 40 sessions:
„ Scott Meyer, co-founder of 9 Clouds, will
present an advanced Facebook marketing
session on how to target Facebook ads to likely
buyers in your market, measure your Facebook
ads to uncover the ROI for each campaign, and
integrate Facebook so your inventory feed and
CRM work seamlessly.
„ Toni Anne Fardette, Director of Business
Development for the Atlantic Automotive
Group will share everything you need to set up
a Concierge Center (the new BDC), making the
changes necessary for the "new customer" who
wants instant online information and website
transparency.
„ Dan Hahn, Director of Training, Fixed
Operations at Automotive Development Group
will explore the science behind "declined services," and how you can create a transparent,
friction-free service experience.

KEYNOTE SPEAKER:
Mark N. Scarpelli

Metro Chicago
NADA Director
Automotive industry leader
Mark Scarpelli will deliver
an impactful closing
Keynote Address. Mark
speaks from tremendous
experience in the dealership space as president of
Raymond Chevrolet/Kia in
Antioch, Ill., and co-owner
of Ray Chevrolet in Fox
Lake, Ill., and from his involvement and leadership
roles in national and state
associations.

„ lana Zur, Head of Business Development
for AutoLeadStar, will present "Beyond the
Basics: Everything You Ever Wanted to Know
About A/B Testing," a deep dive into the do's
and don'ts of A/B testing and optimization.

Mark was elected by the
NADA board of directors
as the organization's
2017-2018 chairman.
He served as a 2016
NADA vice chairman and
represented Metropolitan
Chicago's franchised newcar dealers on the board.
An active NADA member,
he has chaired several
committees.

Learn more about DDW Chicago here:
www.digitaldealer.com/workshops/

He also previously served
as chairman of the CATA.

D I G I TA L D E A L E R . C O M

JANUARY 2018

27


http://www.digitaldealer.com/workshops/ http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - January 2018

Digital Dealer - January 2018
Contents
The Art of Handling Mistakes
Motion and Commotion – The Buy/Sell Market Intensifies
You Don’t Have to Be Blood to Be Family in the Dealership
Shifting From Crisis to Opportunity
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Advertising Your Tech-Spertise!
From the Show Director
Drawing the Curtain Back
Digital Dealer Workshops Chicago
Cover story
Interview with the 2018 Chairman of the Chicago Auto Show
Ready… Fire!...Then Aim
Turning Cash Buyers into Auto
Need a Tech – Keep a Tech or Other Staffer?
The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
The Pros and Cons of Building a Dealership Facebook Page
Is Your Dealership's Advertising Stuck in the '60s?
4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - CT1
Digital Dealer - January 2018 - CT2
Digital Dealer - January 2018 - Digital Dealer - January 2018
Digital Dealer - January 2018 - Cover2
Digital Dealer - January 2018 - 1
Digital Dealer - January 2018 - Contents
Digital Dealer - January 2018 - 3
Digital Dealer - January 2018 - The Art of Handling Mistakes
Digital Dealer - January 2018 - 5
Digital Dealer - January 2018 - 6
Digital Dealer - January 2018 - Motion and Commotion – The Buy/Sell Market Intensifies
Digital Dealer - January 2018 - 8
Digital Dealer - January 2018 - 9
Digital Dealer - January 2018 - 10
Digital Dealer - January 2018 - 11
Digital Dealer - January 2018 - You Don’t Have to Be Blood to Be Family in the Dealership
Digital Dealer - January 2018 - 13
Digital Dealer - January 2018 - 14
Digital Dealer - January 2018 - Shifting From Crisis to Opportunity
Digital Dealer - January 2018 - 16
Digital Dealer - January 2018 - 17
Digital Dealer - January 2018 - Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Digital Dealer - January 2018 - 19
Digital Dealer - January 2018 - Advertising Your Tech-Spertise!
Digital Dealer - January 2018 - 21
Digital Dealer - January 2018 - From the Show Director
Digital Dealer - January 2018 - 23
Digital Dealer - January 2018 - 24
Digital Dealer - January 2018 - Drawing the Curtain Back
Digital Dealer - January 2018 - 26
Digital Dealer - January 2018 - Digital Dealer Workshops Chicago
Digital Dealer - January 2018 - Interview with the 2018 Chairman of the Chicago Auto Show
Digital Dealer - January 2018 - 29
Digital Dealer - January 2018 - 30
Digital Dealer - January 2018 - 31
Digital Dealer - January 2018 - 32
Digital Dealer - January 2018 - 33
Digital Dealer - January 2018 - Ready… Fire!...Then Aim
Digital Dealer - January 2018 - 35
Digital Dealer - January 2018 - Turning Cash Buyers into Auto
Digital Dealer - January 2018 - 37
Digital Dealer - January 2018 - Need a Tech – Keep a Tech or Other Staffer?
Digital Dealer - January 2018 - 39
Digital Dealer - January 2018 - 40
Digital Dealer - January 2018 - The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
Digital Dealer - January 2018 - 42
Digital Dealer - January 2018 - The Pros and Cons of Building a Dealership Facebook Page
Digital Dealer - January 2018 - 44
Digital Dealer - January 2018 - Is Your Dealership's Advertising Stuck in the '60s?
Digital Dealer - January 2018 - 46
Digital Dealer - January 2018 - 47
Digital Dealer - January 2018 - 4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - Cover3
Digital Dealer - January 2018 - Cover4
http://www.nxtbook.com/nxtbooks/digitaldealer/dd26showdirectory_042019
http://www.nxtbook.com/nxtbooks/digitaldealer/201904
http://www.nxtbook.com/nxtbooks/digitaldealer/201903
http://www.nxtbook.com/nxtbooks/digitaldealer/201902
http://www.nxtbook.com/nxtbooks/digitaldealer/201901
http://www.nxtbook.com/nxtbooks/digitaldealer/201812
http://www.nxtbook.com/nxtbooks/digitaldealer/201811
http://www.nxtbook.com/nxtbooks/digitaldealer/201810
http://www.nxtbook.com/nxtbooks/digitaldealer/201809
http://www.nxtbook.com/nxtbooks/digitaldealer/201808
http://www.nxtbook.com/nxtbooks/digitaldealer/201807
http://www.nxtbook.com/nxtbooks/digitaldealer/201806
http://www.nxtbook.com/nxtbooks/digitaldealer/201805
http://www.nxtbook.com/nxtbooks/digitaldealer/201804
http://www.nxtbook.com/nxtbooks/digitaldealer/201803
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http://www.nxtbook.com/nxtbooks/digitaldealer/201712
http://www.nxtbook.com/nxtbooks/digitaldealer/201711
http://www.nxtbook.com/nxtbooks/digitaldealer/201710
http://www.nxtbook.com/nxtbooks/digitaldealer/201709
http://www.nxtbook.com/nxtbooks/digitaldealer/201708
http://www.nxtbookMEDIA.com