Digital Dealer - March 2018 - 43
SCHEDULE
D AY 1
TUESDAY, APRIL 10, 2018
9:00am - 9:50am
Concurrent 50-minute
Sessions
10:05am - 10:55am Concurrent 50-minute
Sessions
11:00am - 1:20pm
Exhibit Hall Grand Opening
| Product & Service Demos
12:00pm - 1:20pm
Lunch
1:25pm - 2:15pm
Concurrent 50-minute
Sessions
2:30pm - 3:20pm
Concurrent 50-minute
Sessions
3:30pm - 6:30pm
Product & Service Demos
3:40pm - 4:30pm
Keynote Address
4:30pm - 5:20pm
Disney Institute Keynote
5:20pm - 6:30pm
Cocktail Reception
FEATURED SPEAKERS
D AY 2
WEDNESDAY, APRIL 11, 2018
8:00am - 9:00am
Breakfast
9:00am - 9:50am
Concurrent 50-minute
Sessions
10:05am - 10:55am Concurrent 50-minute
Sessions
11:00am - 12:00pm Products & Service
Demonstrations
12:00pm - 1:20pm
Lunch
1:20pm - 2:10pm
Concurrent 50-minute
Sessions
2:20pm - 3:10pm
Peer Strategy
Roundtable
3:15pm
Product & Service Demos
3:15pm - 4:35pm
Tech Tank
4:35pm - 5:25pm
Keynote: Lior Arussy,
CEO & President,
Strativity Group
8:00pm - 11:00pm
Digital Dealer Party
D AY 3
THURSDAY, APRIL 12, 2018
8:00am - 9:00am
Breakfast (Exhibit Hall
Closes at 11:00am)
9:00am - 9:50am
Keynote Address
10:05am - 10:55am Concurrent 50-minute
Sessions
11:10am - 12:00pm Concurrent 50-minute
Sessions
12:15pm - 1:05pm
Concurrent 50-minute
Sessions
PHILLIP RATHER
Head of Automotive
Partnerships,
FACEBOOK
AMANDA PASCIOLLA
Automotive Vertical
Analytics Lead,
MICROSOFT
DAVID CHANG
Executive Chairman
& Entrepreneur-inResidence,
KELLY MCNEARNEY
Senior Strategist on
Automotive Retail,
FEELTER & HARVARD
BUSINESS SCHOOL
GOOGLE
Join over 3,000 automotive professionals from dealerships,
OEMs, tech providers, and agencies this April in Orlando, FL.
Learn the latest marketing, sales, and management strategies
from over 100+ breakout sessions and keynote presentations.
Shopping for a new product or service for your dealership(s)?
The Digital Dealer Expo Hall will feature over 130 tech providers,
specializing in the latest auto marketing and sales technology.
Save an Additional
$100 Off with promo code SAVE100
DIGITALDEALER.COM/CONFERENCE
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Table of Contents for the Digital Edition of Digital Dealer - March 2018
Digital Dealer - March 2018
Contents
What Are You Offended By Today, and What’s It Costing You?
How you Receive and Utilize Data in This Marketplace Determines Your Success
A Mystery Shop for a Major National OEM
It Takes Two: Who is Buying All of These Dealerships?
3 Fundamentals to Push Your New Vehicle Performance, Profitability
Mastering ‘Experiential’ Marketing!
Digital Dealer 24 Conference & Expo Speaker Highlights
Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
If You Are Losing Your Donkey – Check This
Big Data Busted 3: How Large Auto Groups Can Win With Better Data
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - CT1
Digital Dealer - March 2018 - CT2
Digital Dealer - March 2018 - Digital Dealer - March 2018
Digital Dealer - March 2018 - Cover2
Digital Dealer - March 2018 - Contents
Digital Dealer - March 2018 - 2
Digital Dealer - March 2018 - 3
Digital Dealer - March 2018 - 4
Digital Dealer - March 2018 - 5
Digital Dealer - March 2018 - What Are You Offended By Today, and What’s It Costing You?
Digital Dealer - March 2018 - 7
Digital Dealer - March 2018 - How you Receive and Utilize Data in This Marketplace Determines Your Success
Digital Dealer - March 2018 - 9
Digital Dealer - March 2018 - 10
Digital Dealer - March 2018 - 11
Digital Dealer - March 2018 - A Mystery Shop for a Major National OEM
Digital Dealer - March 2018 - 13
Digital Dealer - March 2018 - 14
Digital Dealer - March 2018 - 15
Digital Dealer - March 2018 - It Takes Two: Who is Buying All of These Dealerships?
Digital Dealer - March 2018 - 17
Digital Dealer - March 2018 - 18
Digital Dealer - March 2018 - 19
Digital Dealer - March 2018 - 20
Digital Dealer - March 2018 - 21
Digital Dealer - March 2018 - 3 Fundamentals to Push Your New Vehicle Performance, Profitability
Digital Dealer - March 2018 - 23
Digital Dealer - March 2018 - Mastering ‘Experiential’ Marketing!
Digital Dealer - March 2018 - 25
Digital Dealer - March 2018 - 26
Digital Dealer - March 2018 - 27
Digital Dealer - March 2018 - Digital Dealer 24 Conference & Expo Speaker Highlights
Digital Dealer - March 2018 - 29
Digital Dealer - March 2018 - 30
Digital Dealer - March 2018 - 31
Digital Dealer - March 2018 - 32
Digital Dealer - March 2018 - 33
Digital Dealer - March 2018 - Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
Digital Dealer - March 2018 - 35
Digital Dealer - March 2018 - 36
Digital Dealer - March 2018 - 37
Digital Dealer - March 2018 - 38
Digital Dealer - March 2018 - 39
Digital Dealer - March 2018 - If You Are Losing Your Donkey – Check This
Digital Dealer - March 2018 - 41
Digital Dealer - March 2018 - 42
Digital Dealer - March 2018 - 43
Digital Dealer - March 2018 - Big Data Busted 3: How Large Auto Groups Can Win With Better Data
Digital Dealer - March 2018 - 45
Digital Dealer - March 2018 - From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Digital Dealer - March 2018 - 47
Digital Dealer - March 2018 - Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - Cover3
Digital Dealer - March 2018 - Cover4
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