Digital Dealer - April 2018 - 12

DD24

// Ownership

FEATURED KEYNOTE
By Dan Waldschmidt
Champion Ultra-Runner,
Author, Speaker, & Elite
Strategist to Business
Leaders Worldwide

NO, Dealers!
You Don't
Need Work-Life
Balance.
According to a recent
study of young
executives by HubSpot,
one in two people say that
they need to improve their
work-life balance.
One in two people are
WRONG. Dead wrong.

This idea that success
is about "finding balance"
is as flawed as it is dangerous.
I get it. You're tired.
Beaten down. Feeling the
effects of long hours and
failure. You aren't sure

you have enough endurance to see your way to
success.
You've been told that
"if you were doing it right"
you should be happy and
balanced. Enjoying reasonable hours at the office

along with adequate time
for relationships and your
hobbies.
That's a lie.
You don't need more
balance between your
work and personal life.
In fact, that's not even
possible. There is, however, a formula for finding
fulfillment in pursuit of
your success.
You Need Purpose.
When you're doing
something you believe in,
you don't feel drained by
it. Quite the opposite in
fact. When you're working
on something you feel
passionate about, you feel
energized. Even with longer than average hours.
You are obsessed with
your purpose.
The question you need
to ask yourself is not "how
do I get better work-life
balance" but "why do I feel
like I need better work-life
balance?"
Are you fulfilled by the
things you spend your
time on or are you just
passing time, feeling safe
but bored in your comfort
zone? Are you doing anything that excites you? If
not, you don't need better
work-life balance, you
need a wake-up call.
That's the truth.
In the same study done
by Hubspot, 83% of salespeople responded that
they want to spend more
quality time with family.
Another 68% described
their current lifestyle as
challenging.
Continued on pg. 14

12

APRIL 2018

D I G I TA L D E A L E R . C O M


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - April 2018

Digital Dealer - April 2018
Contents
Six Steps to Promote People Properly
Relationship Development With People Is the Key to Your Success
NO, Dealers! You Don’t Need Work-Life Balance.
Margin Compression Takes a Bite—How Will You Bite Back?
Platinum Rule Marketing!
Digital Dealer 24 Conference & Expo Pre-Show Highlights
Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Are You a Student, a Disciple, or a Disciple-Maker?
The One Thing That Changes Everything in F&I
A Mystery Shop for a Major National OEM (Part 2)
Prioritize Mobile Experiences or Risk Losing Customers
Google Analytics How-To: Hold Your Vendors Accountable
Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - CT1
Digital Dealer - April 2018 - CT2
Digital Dealer - April 2018 - Digital Dealer - April 2018
Digital Dealer - April 2018 - Cover2
Digital Dealer - April 2018 - 1
Digital Dealer - April 2018 - Contents
Digital Dealer - April 2018 - 3
Digital Dealer - April 2018 - 4
Digital Dealer - April 2018 - 5
Digital Dealer - April 2018 - Six Steps to Promote People Properly
Digital Dealer - April 2018 - 7
Digital Dealer - April 2018 - Relationship Development With People Is the Key to Your Success
Digital Dealer - April 2018 - 9
Digital Dealer - April 2018 - 10
Digital Dealer - April 2018 - 11
Digital Dealer - April 2018 - NO, Dealers! You Don’t Need Work-Life Balance.
Digital Dealer - April 2018 - 13
Digital Dealer - April 2018 - 14
Digital Dealer - April 2018 - 15
Digital Dealer - April 2018 - Margin Compression Takes a Bite—How Will You Bite Back?
Digital Dealer - April 2018 - 17
Digital Dealer - April 2018 - Platinum Rule Marketing!
Digital Dealer - April 2018 - 19
Digital Dealer - April 2018 - 20
Digital Dealer - April 2018 - 21
Digital Dealer - April 2018 - Digital Dealer 24 Conference & Expo Pre-Show Highlights
Digital Dealer - April 2018 - 23
Digital Dealer - April 2018 - 24
Digital Dealer - April 2018 - 25
Digital Dealer - April 2018 - 26
Digital Dealer - April 2018 - 27
Digital Dealer - April 2018 - Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Digital Dealer - April 2018 - 29
Digital Dealer - April 2018 - 30
Digital Dealer - April 2018 - 31
Digital Dealer - April 2018 - 32
Digital Dealer - April 2018 - 33
Digital Dealer - April 2018 - Are You a Student, a Disciple, or a Disciple-Maker?
Digital Dealer - April 2018 - 35
Digital Dealer - April 2018 - 36
Digital Dealer - April 2018 - 37
Digital Dealer - April 2018 - The One Thing That Changes Everything in F&I
Digital Dealer - April 2018 - 39
Digital Dealer - April 2018 - 40
Digital Dealer - April 2018 - 41
Digital Dealer - April 2018 - A Mystery Shop for a Major National OEM (Part 2)
Digital Dealer - April 2018 - 43
Digital Dealer - April 2018 - Prioritize Mobile Experiences or Risk Losing Customers
Digital Dealer - April 2018 - 45
Digital Dealer - April 2018 - Google Analytics How-To: Hold Your Vendors Accountable
Digital Dealer - April 2018 - 47
Digital Dealer - April 2018 - Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - Cover3
Digital Dealer - April 2018 - Cover4
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