Digital Dealer - April 2018 - 22
DD24 | April 10-12, 2018 | Orlando
From the Show Director
Dear Readers,
This month, our cover story interview features
as well as 8 out of the 100+ leading automotive
Ben Keating, Principal Owner and Chief Vi-
and marketing professionals included in the
sionary of Keating Auto Group, a family-owned
speaker lineup.
company that currently includes 17 popular
In addition to the beautiful weather this time
automobile dealerships across Texas, selling 17
different brands.
of year in Orlando, the city is also, of course,
one of the top tourist destinations. Whether
In addition to owning multiple car dealerships
you're traveling on your own or bringing along
across Texas, Ben is also a professional car
your family, there's plenty to do and see while
racer in his spare time! He has competed in the
you're in Orlando. If you're looking for a few
American Le Mans Series, Grand Am, and the
suggestions, turn to page 27 for a list of night-
IMSA WeatherTech United Sportscar Champi-
life/dining options, day-time attractions, and
onship. In the interview with Ben on page 28,
adventures.
he talks about his racing and retailing success,
If you haven't already registered for Digital
and openly shares his insights, with the hope
of giving other dealers interesting tidbits as
useful takeaways from the article.
If you're joining us for Digital Dealer 24 Conference & Expo this month (April 10-12th in
Dealer 24, there's still plenty of time!
You can register and learn more by visiting:
DigitalDealer.com/Conference
We hope to see you in a few days!
Orlando), you can hear more from Keating
Auto Group by attending the panel presenta-
Sincerely,
tion, "Triple-Digit Growth Strategies," which
David Southworth
features Scott Wideman, Marketing Director for
- David Southworth
the Keating Auto Group.
22
On the next few pages, you'll find a small
Vice President, Digital Dealer
sampling of Digital Dealer 24 agenda highlights,
David.Southworth@emeraldexpo.com
APRIL 2018
D I G I TA L D E A L E R . C O M
http://www.DigitalDealer.com/Conference
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - April 2018
Digital Dealer - April 2018
Contents
Six Steps to Promote People Properly
Relationship Development With People Is the Key to Your Success
NO, Dealers! You Don’t Need Work-Life Balance.
Margin Compression Takes a Bite—How Will You Bite Back?
Platinum Rule Marketing!
Digital Dealer 24 Conference & Expo Pre-Show Highlights
Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Are You a Student, a Disciple, or a Disciple-Maker?
The One Thing That Changes Everything in F&I
A Mystery Shop for a Major National OEM (Part 2)
Prioritize Mobile Experiences or Risk Losing Customers
Google Analytics How-To: Hold Your Vendors Accountable
Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - CT1
Digital Dealer - April 2018 - CT2
Digital Dealer - April 2018 - Digital Dealer - April 2018
Digital Dealer - April 2018 - Cover2
Digital Dealer - April 2018 - 1
Digital Dealer - April 2018 - Contents
Digital Dealer - April 2018 - 3
Digital Dealer - April 2018 - 4
Digital Dealer - April 2018 - 5
Digital Dealer - April 2018 - Six Steps to Promote People Properly
Digital Dealer - April 2018 - 7
Digital Dealer - April 2018 - Relationship Development With People Is the Key to Your Success
Digital Dealer - April 2018 - 9
Digital Dealer - April 2018 - 10
Digital Dealer - April 2018 - 11
Digital Dealer - April 2018 - NO, Dealers! You Don’t Need Work-Life Balance.
Digital Dealer - April 2018 - 13
Digital Dealer - April 2018 - 14
Digital Dealer - April 2018 - 15
Digital Dealer - April 2018 - Margin Compression Takes a Bite—How Will You Bite Back?
Digital Dealer - April 2018 - 17
Digital Dealer - April 2018 - Platinum Rule Marketing!
Digital Dealer - April 2018 - 19
Digital Dealer - April 2018 - 20
Digital Dealer - April 2018 - 21
Digital Dealer - April 2018 - Digital Dealer 24 Conference & Expo Pre-Show Highlights
Digital Dealer - April 2018 - 23
Digital Dealer - April 2018 - 24
Digital Dealer - April 2018 - 25
Digital Dealer - April 2018 - 26
Digital Dealer - April 2018 - 27
Digital Dealer - April 2018 - Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Digital Dealer - April 2018 - 29
Digital Dealer - April 2018 - 30
Digital Dealer - April 2018 - 31
Digital Dealer - April 2018 - 32
Digital Dealer - April 2018 - 33
Digital Dealer - April 2018 - Are You a Student, a Disciple, or a Disciple-Maker?
Digital Dealer - April 2018 - 35
Digital Dealer - April 2018 - 36
Digital Dealer - April 2018 - 37
Digital Dealer - April 2018 - The One Thing That Changes Everything in F&I
Digital Dealer - April 2018 - 39
Digital Dealer - April 2018 - 40
Digital Dealer - April 2018 - 41
Digital Dealer - April 2018 - A Mystery Shop for a Major National OEM (Part 2)
Digital Dealer - April 2018 - 43
Digital Dealer - April 2018 - Prioritize Mobile Experiences or Risk Losing Customers
Digital Dealer - April 2018 - 45
Digital Dealer - April 2018 - Google Analytics How-To: Hold Your Vendors Accountable
Digital Dealer - April 2018 - 47
Digital Dealer - April 2018 - Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - Cover3
Digital Dealer - April 2018 - Cover4
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