Digital Dealer - April 2018 - 27

DD24

HIGHLIGHTS

EXHIBIT HALL GRAND OPENING
OPENS: 11AM | APRIL 10
Join us for the unveiling of the Digital Dealer 24
Exhibit Hall floor! Throughout the 2.5 days at
DD24, you'll have the opportunity to demo and
learn about new tech. solutions for your store.
CHARITY AUCTION
11:45AM - 12:15PM | APRIL 10
Participate in a live Charity Auction, sponsored by
TradeRev, at Booth 301 in the Exhibit Hall!
TOWN HALL FORUM:
THE FUTURE OF AUTOMOTIVE
3:40PM - 4:30PM | APRIL 10
Engage in a highly interactive dealer to dealer
open dialogue discussion and pose your most
pressing questions to a panel of top dealers from
across the country.
AWARDING CUSTOMER
EXPERIENCE EXCELLENCE
4:30PM | APRIL 10
Find out which dealership is excelling
in delivering a premium customer
experience as Xtime announces the
winner of the Customer Experience
Excellence Award.
DISNEY INSTITUTE KEYNOTE
4:30PM - 5:20PM | APRIL 10
Austin Brock, Engagement Manager at Disney
Institute, who has worked with dealerships across
the U.S. and around the world, will share Disney's
Approach to Quality Service with an understanding of how this happens at dealerships, and how
employees can provide an excellent service experience for customers whether in the service bay or
the sales process.

PEER NETWORKING & STRATEGY BUILDING
2:20PM - 3:10PM | APRIL 11
Build a trusted support group of like-minded executives
by meeting with other dealers and managers from outside
your market to discuss your biggest challenges in the field.
TECH TANK COMPETITION
3:15 - 4:35PM | APRIL 11
Tech Tank, modeled after the television show "Shark
Tank," will feature product presentations from contestants
with new and innovative solutions in automotive. Each
contestant will have just three minutes to convince you
why their product is the "most innovative," before facing
an intense round of Q&A with a dealer panel of "sharks."
LIOR ARUSSY KEYNOTE
4:35 - 5:25PM | APRIL 11
Join Lior Arussy, one of the world's leading authorities on
customer experience, customer centricity, and transformation, to learn how to prepare for the new world of automotive. Lior has vast experience in leading companies
towards future-ready models. His methodology enabled
Mercedes Benz to take the #1 position in customer
satisfaction in 2 years.
DD24 PARTY
8:00PM - 11:00PM | APRIL 11
Join us for a great night of drinks, hors d'oeuvres, a live
DJ and entertainment at the Digital Dealer Party at 3NINE
at The Plaza.
THE "IF" FACTOR KEYNOTE
9:00AM - 9:50AM | APRIL 12
Champion ultra-runner, author, speaker, and elite
strategist to business leaders across the world, Dan
Waldschmidt, pushes the limits of high performance in
everything that he does. In this Keynote Address, Dan will
share a champion-grade formula and mindset you need to
achieve exceptional results, with consistency.

COCKTAIL MIXER IN EXHIBIT HALL
5:20 - 6:30PM | APRIL 10

D I G I TA L D E A L E R . C O M

APRIL 2018

27


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - April 2018

Digital Dealer - April 2018
Contents
Six Steps to Promote People Properly
Relationship Development With People Is the Key to Your Success
NO, Dealers! You Don’t Need Work-Life Balance.
Margin Compression Takes a Bite—How Will You Bite Back?
Platinum Rule Marketing!
Digital Dealer 24 Conference & Expo Pre-Show Highlights
Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Are You a Student, a Disciple, or a Disciple-Maker?
The One Thing That Changes Everything in F&I
A Mystery Shop for a Major National OEM (Part 2)
Prioritize Mobile Experiences or Risk Losing Customers
Google Analytics How-To: Hold Your Vendors Accountable
Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - CT1
Digital Dealer - April 2018 - CT2
Digital Dealer - April 2018 - Digital Dealer - April 2018
Digital Dealer - April 2018 - Cover2
Digital Dealer - April 2018 - 1
Digital Dealer - April 2018 - Contents
Digital Dealer - April 2018 - 3
Digital Dealer - April 2018 - 4
Digital Dealer - April 2018 - 5
Digital Dealer - April 2018 - Six Steps to Promote People Properly
Digital Dealer - April 2018 - 7
Digital Dealer - April 2018 - Relationship Development With People Is the Key to Your Success
Digital Dealer - April 2018 - 9
Digital Dealer - April 2018 - 10
Digital Dealer - April 2018 - 11
Digital Dealer - April 2018 - NO, Dealers! You Don’t Need Work-Life Balance.
Digital Dealer - April 2018 - 13
Digital Dealer - April 2018 - 14
Digital Dealer - April 2018 - 15
Digital Dealer - April 2018 - Margin Compression Takes a Bite—How Will You Bite Back?
Digital Dealer - April 2018 - 17
Digital Dealer - April 2018 - Platinum Rule Marketing!
Digital Dealer - April 2018 - 19
Digital Dealer - April 2018 - 20
Digital Dealer - April 2018 - 21
Digital Dealer - April 2018 - Digital Dealer 24 Conference & Expo Pre-Show Highlights
Digital Dealer - April 2018 - 23
Digital Dealer - April 2018 - 24
Digital Dealer - April 2018 - 25
Digital Dealer - April 2018 - 26
Digital Dealer - April 2018 - 27
Digital Dealer - April 2018 - Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Digital Dealer - April 2018 - 29
Digital Dealer - April 2018 - 30
Digital Dealer - April 2018 - 31
Digital Dealer - April 2018 - 32
Digital Dealer - April 2018 - 33
Digital Dealer - April 2018 - Are You a Student, a Disciple, or a Disciple-Maker?
Digital Dealer - April 2018 - 35
Digital Dealer - April 2018 - 36
Digital Dealer - April 2018 - 37
Digital Dealer - April 2018 - The One Thing That Changes Everything in F&I
Digital Dealer - April 2018 - 39
Digital Dealer - April 2018 - 40
Digital Dealer - April 2018 - 41
Digital Dealer - April 2018 - A Mystery Shop for a Major National OEM (Part 2)
Digital Dealer - April 2018 - 43
Digital Dealer - April 2018 - Prioritize Mobile Experiences or Risk Losing Customers
Digital Dealer - April 2018 - 45
Digital Dealer - April 2018 - Google Analytics How-To: Hold Your Vendors Accountable
Digital Dealer - April 2018 - 47
Digital Dealer - April 2018 - Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - Cover3
Digital Dealer - April 2018 - Cover4
https://www.nxtbook.com/nxtbooks/digitaldealer/202004
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