Digital Dealer - April 2018 - 6

By Dave Anderson
President,
LearnToLead

// Leadership

Six Steps to
Promote People
Properly
Some leaders excel
at picking others for
promotion and development while others lead
their organizations into
chaos or ruin with poor
choices in this regard.
Following are principles
from two men who were,
arguably, two of the best
people-pickers of the last
century-General George
C. Marshall, and Alfred
Sloan of General

Motors-as related by
one of my favorite minds
on the matter, Peter
Drucker.

STEP 1: THINK
THROUGH THE
PROCESS.

Look first at the nature
of the assignment for the
next 18 months to two
years: is it to rebuild a department; pioneer a new
position or division; take
an already successful de-

THE CENTRAL
QUESTION IS NOT,
'WHAT CAN THIS OR
THAT CANDIDATE DO
OR NOT DO?'"

partment to a higher level; and so forth? Each of
these roles may require
very different strengths
from a candidate in order
to succeed.
STEP 2: LOOK
AT THE RIGHT
STRENGTHS WHEN
EVALUATING
THE CANDIDATE,
AND DON'T
OVEREMPHASIZE
"LIKE" OR TENURE.

The assignment and
the position need to fit
each other. Thus, the
central question is not,
"What can this or that
candidate do or not do?"
It is rather, "What are the
strengths each possesses and are these the right
strengths for the assignment?"
STEP 3: LOOK
AT A NUMBER
OF POTENTIALLY
QUALIFIED
CANDIDATES.

You should look at
three to five qualified
candidates for each
position. If you don't have
this number of qualified
candidates under your
roof, you must look to the
outside.
STEP 4: MAKE SURE
THE CANDIDATE
UNDERSTANDS THE
JOB.

Clearly spell out
desired behaviors and
outcomes up front. Then
after the candidate has
been in a new job for a
month or two, he or she
should have transitioned
to a point of focusing
6

APRIL 2018

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - April 2018

Digital Dealer - April 2018
Contents
Six Steps to Promote People Properly
Relationship Development With People Is the Key to Your Success
NO, Dealers! You Don’t Need Work-Life Balance.
Margin Compression Takes a Bite—How Will You Bite Back?
Platinum Rule Marketing!
Digital Dealer 24 Conference & Expo Pre-Show Highlights
Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Are You a Student, a Disciple, or a Disciple-Maker?
The One Thing That Changes Everything in F&I
A Mystery Shop for a Major National OEM (Part 2)
Prioritize Mobile Experiences or Risk Losing Customers
Google Analytics How-To: Hold Your Vendors Accountable
Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - CT1
Digital Dealer - April 2018 - CT2
Digital Dealer - April 2018 - Digital Dealer - April 2018
Digital Dealer - April 2018 - Cover2
Digital Dealer - April 2018 - 1
Digital Dealer - April 2018 - Contents
Digital Dealer - April 2018 - 3
Digital Dealer - April 2018 - 4
Digital Dealer - April 2018 - 5
Digital Dealer - April 2018 - Six Steps to Promote People Properly
Digital Dealer - April 2018 - 7
Digital Dealer - April 2018 - Relationship Development With People Is the Key to Your Success
Digital Dealer - April 2018 - 9
Digital Dealer - April 2018 - 10
Digital Dealer - April 2018 - 11
Digital Dealer - April 2018 - NO, Dealers! You Don’t Need Work-Life Balance.
Digital Dealer - April 2018 - 13
Digital Dealer - April 2018 - 14
Digital Dealer - April 2018 - 15
Digital Dealer - April 2018 - Margin Compression Takes a Bite—How Will You Bite Back?
Digital Dealer - April 2018 - 17
Digital Dealer - April 2018 - Platinum Rule Marketing!
Digital Dealer - April 2018 - 19
Digital Dealer - April 2018 - 20
Digital Dealer - April 2018 - 21
Digital Dealer - April 2018 - Digital Dealer 24 Conference & Expo Pre-Show Highlights
Digital Dealer - April 2018 - 23
Digital Dealer - April 2018 - 24
Digital Dealer - April 2018 - 25
Digital Dealer - April 2018 - 26
Digital Dealer - April 2018 - 27
Digital Dealer - April 2018 - Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
Digital Dealer - April 2018 - 29
Digital Dealer - April 2018 - 30
Digital Dealer - April 2018 - 31
Digital Dealer - April 2018 - 32
Digital Dealer - April 2018 - 33
Digital Dealer - April 2018 - Are You a Student, a Disciple, or a Disciple-Maker?
Digital Dealer - April 2018 - 35
Digital Dealer - April 2018 - 36
Digital Dealer - April 2018 - 37
Digital Dealer - April 2018 - The One Thing That Changes Everything in F&I
Digital Dealer - April 2018 - 39
Digital Dealer - April 2018 - 40
Digital Dealer - April 2018 - 41
Digital Dealer - April 2018 - A Mystery Shop for a Major National OEM (Part 2)
Digital Dealer - April 2018 - 43
Digital Dealer - April 2018 - Prioritize Mobile Experiences or Risk Losing Customers
Digital Dealer - April 2018 - 45
Digital Dealer - April 2018 - Google Analytics How-To: Hold Your Vendors Accountable
Digital Dealer - April 2018 - 47
Digital Dealer - April 2018 - Reach More Car Shoppers with Mobile Video on Facebook
Digital Dealer - April 2018 - Cover3
Digital Dealer - April 2018 - Cover4
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