Digital Dealer - May 2018 - 34

NADA
RECAP

The Cox Automotive family of companies literally covered about 3 square blocks in the Exhibit Hall!

NADA
RECAP
By Arnold Tijerina

Corporate Storyteller,
Storytailer

The 2018 NADA Show was held this year in sunny Las Vegas, Nevada. The show has always held tremendous value for everyone in the
automotive industry from dealers, dealership managers and employees, as well as industry vendor partners and exhibitors, and this year
was no different. The exhibit hall was packed and, like usual, many
companies invested a ton of money into not only displaying their
brand but also in providing top-notch entertainment and nightlife to
attendees. This year included Lenny Kravitz brought in by TradeRev,
Chicago brought in by The Warranty Group, and 38 Special brought
in by AutoAlert. One first was Dealer Inspire who actually had live
karaoke at their booth.
Many loyal Digital Dealer partners were in attendance and from
their feedback the show was a great success with dealers engaging
with exhibitors and even making decisions at the show. We know
that, when approached right, dealers are open to listening to new
solutions and making instant decisions and engagement was spot-on.
The educational sessions provided by NADA for dealer attendees
football coach Nick Saban, 2017 NADA Chairman Mark Scarpelli,
Waymo CEO John Krafcik, AutoNation CEO & President Mike Jackson, NADA President & CEO Peter Welch, and 2018 NADA Chairman
Wes Lutz, all culminating in an incredible keynote by former SEAL
Team Six Leader Robert O'Neill. And these were only the keynotes!
Thanks NADA for including Digital Dealer & Dealer Magazine in
your incredible event and we look forward to seeing you again in San
Francisco! ■

34

M AY 2 0 1 8

D I G I TA L D E A L E R . C O M

PHOTOGRAPHY BY ARNOLD TIJERINA

was also first-class with keynotes by University of Alabama head


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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