Digital Dealer - May 2018 - 38

DD24
RECAP
Continued

MARK TEWART, president of Tewart Enterprises
Inc., moderated a panel titled, "The Future of
Automotive Retail: Changing & Evolving Roles"

old friends at Advanta-STAR Bob
Handley and Michael Champagne.
These are really great guys with a
fantastic automotive information
company. They've been at it since the
beginning of the Digital Dealer Conference & Expo and I love catching
up with them. Another newcomer
was fusionZONE Automotive who
invited dealers to spin their wheel to
win cash on the spot. I heard that a
couple dealers hit the $1,000 prize. I
also enjoyed meeting the team from
Broadly. They were friendly and
inviting which is so important for
exhibitors relative to who they bring
to work the booth. Having worked
many trade show booths, I appreci-

38

M AY 2 0 1 8

ated their engagement and demo of
their automated reviews platform.
They reminded me how important
it is no matter if you're exhibiting
for the first time or the 25th time to
smile, listen, engage and to care.
I have a long list of friends who
work for companies that consistently
sponsor the Digital Dealer Conference and Expo. There's simply too
many to mention. I honestly appreciate their commitment and support
because it means they see value in
the opportunity to connect with new
and existing clients, but it also shows
their desire to support events that
benefit the industry they serve.
THE WORTH OF NETWORKING

D I G I TA L D E A L E R . C O M

BRIAN FINKELMEYER, director of business
development for Conquest at vAuto, presented
"All-New Metrics for New Car Success."

The networking opportunities
were abundant. From cocktail receptions in the Expo Hall to the happy
hours hosted by DealerOn and AutoLeadStar it was easy to find friends
and make new ones. The Arnold,
Joe and Shaun Karokethon took
over O'Shucks on Tuesday night.
This former underground event has
blossomed into popularity over the
years. It's now a true mash-up of
dealers, OEMs, and exhibitors having
a lot of fun together. On Wednesday
evening, the Digital Dealer party continued to offer attendee appreciation
and a wonderful environment for
building relationships and enjoying
good company.

PHOTOGRAPHY BY LOTUS EYE PHOTOGRAPHY

Conference presenters: Greg Garber, client solutions manager with Twitter, Kelly McNearney,
senior strategist on automotive retail at Google, and Phil Sura, VP of sales for UnityWorks



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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