Digital Dealer - May 2018 - 39

ROBERT DONOVAN, CEO of DOM360, presented "Big Data and Under Utilization."

JAMES ZIEGLER, president & CEO of
Ziegler SuperSystems, Inc., presented
"So, You Want to Be a GSM?"

Conference presenters Don Hall, president
& CEO of the VADA (on left) with Chuck Barker,
founder & president of Impact Marketing &
Consulting Group, LLC (on right)

Jamie McBee of Toyota Motor Sales generously donated the winning charity
auction bid to support the Make-A-Wish Foundation of Central and Northern
Florida! The auction was sponsored by TradeRev and ADESA!

BEEN THERE, DONE THAT, STILL
LOVE IT
I've attended so many Digital
Dealer conferences and I honestly
can't remember which ones I've
missed. That said, my appreciation
for the event has only grown through
the years. Last year's spring show was
the last time I spoke to a friend I've
cherished for years. If you're reading
this recap, I bet you knew him too. AJ
Maida is a "gone too soon" story and
instead of leaving you full of sorrow
I'd like to pay him tribute. The loss
of AJ last year shortly after DD22
was unexpected, but it ignited my
commitment to my friends in the car
business. If you haven't developed

some real friendships because of
events like Digital Dealer I'd be surprised. AJ was one of several people I
always looked forward to seeing due
to his smile, laugh, humor, karaoke
skills, perspective, experience and
great big heart. His life serves as a
reminder for me to appreciate and
invest my time in the right places
with the right people. Digital Dealer
24 offered that and then some.
I hope to see you at Digital Dealer
25, which will be held this October
16-18th in Las Vegas.
SHAUN RAINES wanted to be a rock
star playing drums to the delight of
thousands. Turns out, he became a
digital marketing rock star teaching,

coaching and helping automotive and
motorcycle dealers reach their potential.
He has 20+ years of experience in
sales, digital marketing, websites, SEM/
PPC, SEO, social media, branding,
management, leadership and team
building. He is a highly sought-after
speaker at industry events due to his
contagious, entertaining presentation
style. In 1998 his career forever
changed as the internet was rapidly
growing and influencing the automotive
industry. Shaun was blessed with the
opportunity to work with the Reynolds
and Reynolds team that launched
Microsoft Carpoint and Automark
Web Solutions. He has also held
director positions with ReachLocal
and DrivingSales and most recently
served as the vice president of business
development at DealerOn. EMAIL:
shaun@dealersuperhero.com

D I G I TA L D E A L E R . C O M

M AY 2 0 1 8

39


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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