Digital Dealer - May 2018 - 4

From the
Show Director

Dear Readers,

We first want to thank everyone who was able

eco-friendly policies.

to join us in Orlando for the Digital Dealer 24

Currently, Lee serves as the chairman of the

Conference & Expo!

board for GNYADA (Greater New York Auto-

It was a pleasure getting to meet many of you

mobile Dealers Association), an organization

for the first time, and also to get reacquaint-

whose members provide thousands of jobs,

ed with those of you who we haven't seen

pay millions in tax revenue and donate to

since the last show. We were grateful to be

hundreds of charities. The GNYADA owns and

surrounded by an incredible group of dealer-

produces the New York International Auto

ship professionals, innovative exhibitors, and

Show.

conference presenters (including some of our

In the interview on page 30, Lee, a former televi-

Dealer Magazine contributing writers).

sion and ad agency executive, shares his unique

On page 36 in this issue, you'll find a DD24

perspective on marketing in today's digital

wrap-up article written by long-time Digital

world. He also talks about legal issues important

Dealer supporter and speaker Shaun Raines,

to the survival of the dealers and why he is a

owner/founder of Dealer SuperHero.

strong believer in the franchise system.

Also in this issue, is a cover story interview

Lastly, we hope you will "save the date" and

with Lee Certilman, president and dealer prin-

join us in Las Vegas at the Mirage Hotel &

cipal at Nardy Honda Smithtown in New York.

Casino this October 16-18th for Digital Dealer 25.

Lee was nominated for the 2017 TIME magazine Dealer of the Year Award. A year earlier,
his dealership won the Honda 2016 Council
of Excellence award, an honor earned by only
the top 15 percent of Honda dealerships. Nardy

Sincerely,
David Southworth
- David Southworth

Honda, the longest-running Honda dealership

4

on Long Island, also received Honda's Envi-

Vice President, Digital Dealer

ronmental Leadership Platinum Award for its

David.Southworth@emeraldexpo.com

M AY 2 0 1 8

D I G I TA L D E A L E R . C O M


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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