Digital Dealer - May 2018 - 8

By Dave Anderson
President,
LearnToLead

// Leadership

Stop Waiting,
Start Changing
In a world increasingly picking up speed,
passive leaders have
never been more
vulnerable. Recent
history has demonstrated
in business it's no longer
so much a matter of the
big eating the small, but
the swift eating the slow.
Obviously, this dynamic
puts the careers of those
content to wait for things
to change on a leadership
endangered species list.
You know what I mean-
those content to wait for:
„ A better product:
"Once the 'X' or 'Y' model
gets here we'll be rocking."
„ A better month:
"Don't worry, our busy
months are still ahead of
us this year."
„ A better time of the
month: "When the end
of the month gets here
we'll make up for our slow
start."
„ A better day of the
week: "Things are slow,
but it's only Tuesday.
Don't panic; Saturday will
be here before you know
it."
„ A better economy:
"The news says things
should get better economically in the next
quarter."
8

M AY 2 0 1 8

RECENT HISTORY
HAS DEMONSTRATED
IN BUSINESS IT'S NO
LONGER SO MUCH A
MATTER OF THE BIG
EATING THE SMALL,
BUT THE SWIFT EATING
THE SLOW."
„ A better advertising
campaign: "When that
mailer drops we're going
to kill it!"
„ Better incentives:
"I hear they're doubling
the incentives on the
stair-step program next

D I G I TA L D E A L E R . C O M

month."
„ A competitor to stop
doing something: "They
can't keep giving cars
away forever."
„ A manufacturer to
start doing something:
"Rumor has it they're

going to close two of the
smaller points in this region, which means more
for the rest of us."
„ A workforce to step
up: "The new spiff program we've got planned
for the weekend will shift
these guys into overdrive."
„ Another department
to straighten out: "Once
they get the right people and improve their
processes we'll be able to
sell more."
„ The new facility to
be ready: "We're only
three months away from
moving into the new facility, and there will be no
stopping us then."
„ Things to get easier
overall: "The worst is
behind us. We should
have smoother sailing the
second half."
Here are a few realities
concerning change that
all dealership leadership
should understand, and
the sooner the better.
They should simultaneously present a jolt of
reality, as well as an encouraging boost for your
morale. The reality jolt is
that if you're waiting for
things to change, you're
not only too slow, you're
as good as done. Eventually, the passivity and
indecision you've sown
will manifest in decline.
The encouraging boost
is that YOU can decide
to do better, to initiate the
change, to act on what
is within you and around
you, rather than react to


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - May 2018

Digital Dealer - May 2018
Contents
Letter from the Show Director
Stop Waiting, Start Changing
Technology Does Not Replace Your People!
Key Buy/Sell Trends for 2018
What’s Tomorrow?
Save Today…Gone Tomorrow
Three Pointers to Maximize Purchased Unit Profitability
Your Best Advertising Target!
NADA Recap BY ARNOLD TIJERIN
Digital Dealer 24 Conference & Expo Recap
Put a Ring on It
“Voicemail:” Untapped Opportunity
10 Questions to Ask When Hiring a Social Media Manager
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - CT1
Digital Dealer - May 2018 - CT2
Digital Dealer - May 2018 - Digital Dealer - May 2018
Digital Dealer - May 2018 - Cover2
Digital Dealer - May 2018 - 1
Digital Dealer - May 2018 - Contents
Digital Dealer - May 2018 - 3
Digital Dealer - May 2018 - Letter from the Show Director
Digital Dealer - May 2018 - 5
Digital Dealer - May 2018 - 6
Digital Dealer - May 2018 - 7
Digital Dealer - May 2018 - Stop Waiting, Start Changing
Digital Dealer - May 2018 - 9
Digital Dealer - May 2018 - Technology Does Not Replace Your People!
Digital Dealer - May 2018 - 11
Digital Dealer - May 2018 - 12
Digital Dealer - May 2018 - 13
Digital Dealer - May 2018 - Key Buy/Sell Trends for 2018
Digital Dealer - May 2018 - 15
Digital Dealer - May 2018 - 16
Digital Dealer - May 2018 - 17
Digital Dealer - May 2018 - 18
Digital Dealer - May 2018 - 19
Digital Dealer - May 2018 - What’s Tomorrow?
Digital Dealer - May 2018 - 21
Digital Dealer - May 2018 - Save Today…Gone Tomorrow
Digital Dealer - May 2018 - 23
Digital Dealer - May 2018 - Three Pointers to Maximize Purchased Unit Profitability
Digital Dealer - May 2018 - 25
Digital Dealer - May 2018 - Your Best Advertising Target!
Digital Dealer - May 2018 - 27
Digital Dealer - May 2018 - 28
Digital Dealer - May 2018 - 29
Digital Dealer - May 2018 - 30
Digital Dealer - May 2018 - 31
Digital Dealer - May 2018 - 32
Digital Dealer - May 2018 - 33
Digital Dealer - May 2018 - NADA Recap BY ARNOLD TIJERIN
Digital Dealer - May 2018 - 35
Digital Dealer - May 2018 - Digital Dealer 24 Conference & Expo Recap
Digital Dealer - May 2018 - 37
Digital Dealer - May 2018 - 38
Digital Dealer - May 2018 - 39
Digital Dealer - May 2018 - Put a Ring on It
Digital Dealer - May 2018 - 41
Digital Dealer - May 2018 - “Voicemail:” Untapped Opportunity
Digital Dealer - May 2018 - 43
Digital Dealer - May 2018 - 10 Questions to Ask When Hiring a Social Media Manager
Digital Dealer - May 2018 - 45
Digital Dealer - May 2018 - Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
Digital Dealer - May 2018 - 47
Digital Dealer - May 2018 - 48
Digital Dealer - May 2018 - Cover3
Digital Dealer - May 2018 - Cover4
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