Digital Dealer - June 2018 - 22

By Sean V. Bradley, CSP
Founder & President,
Dealer Synergy

// Sales
Strategies

The Law of
Attraction:
What You
Visualize,
You Materialize
AN OPEN LETTER
TO ALL NEW
AUTOMOTIVE SALES
PROFESSIONALS
(SHOWROOM & BDC)

To all of my "new
hires," "green peas"
etc....a warm welcome to
the automotive industry!
If you're looking for an
industry with huge earning and growth potential,
you've found it.
The purpose of this letter is to help you succeed
and NOT become part of
two major pain points in
auto retail sales: mediocrity and attrition (they go
hand in hand). See, while
there are great opportunities for sales professionals in this industry,
unfortunately, many do
not rise above the level
of mediocre and in turn,
they leave without ever
reaping the rewards (we'll
get to that) of hard work
in auto sales.
I believe this is because many salespeople

22

JUNE 2018

in automotive fail to:
 See the opportunity
 Believe they're capable
 Do what it takes to be
successful: commitment,
training, planning and
maximizing their use of
time and tools.
My hope is that as
newcomers such as
yourself, realize their
opportunity and commit
to working towards their
goals, that it will also
help to alleviate the high
turnover rate felt by dealerships across the U.S.
So, as you're just starting out, I'd like to share
some words of encouragement and guidance to
help you get where you
want and can be.
MILLIONAIRE
SELLING CARS? YES,
THAT COULD BE YOU.

This is one of the few
industries where, as a
sales professional, you
can actually make as
much money as you can
earn. I mean that literally.

D I G I TA L D E A L E R . C O M

You can even become a
millionaire car salesman
(or saleswoman). You
might be thinking there's
no way for you to become
a millionaire selling
cars - and you would be
wrong. If you want it bad
enough and are willing
to do whatever it takes
to be successful (legally, ethically and morally
speaking of course) it is
entirely possible.
As an example, let me
just mention a few people
that I know in our industry
who have done/are doing
incredible things:
 Tammie LeBleu -
Tammie passed away a
couple of years ago at
age 49, but when she
was alive she was one
of the best. Tammie was
the number two Nissan
consultant in the U.S.
delivering:
 47.5 units a month
 400.5 in one year
She generated:
 $300,000 per year

as a showroom sales
consultant in Bossier City,
Louisiana (population
62,000).
 More than one
million dollars in personal
income in a little over
three years!
 Frank Crinite - He
delivers 100+ units per
month at a single-point
dealership - Pizza Honda
in Pennsylvania!
 Ali Reda - In 2017,
Ali broke Joe Girard's
Guinness Book of World
Records for selling the
most cars in one year. He
sold 1,580 units! That is
more than 130 units per
month!
If you doubt for a
second what I am saying.
Google them, find Frank
and Ali on Facebook,
friend request them. They
are car salesmen on the
front lines - not trainers,
not vendors. They are
two of the absolute most
successful automotive
sales professionals in the
world.
Now that you know
they exist and there are
two human beings walking this earth that are selling MORE than 100 units
per month on the showroom sales floor, you
should NEVER accept
mediocrity. Never settle
for single-digit car sales.
I am not going to lie and
say that everyone reading
this will sell 100+ units
per month, but I promise
you that everyone who
sells cars can sell MORE
than the national average
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Table of Contents for the Digital Edition of Digital Dealer - June 2018
