Digital Dealer - July 2018 - 4
From the
Show Director
Dear Readers,
Our cover story this month features the Jeff
Wyler Automotive Family - one of the top 50
dealer groups - based in Cincinnati, Ohio.
Jeff Wyler Automotive Family has a culture
of being progressive and pushing the limits to
find better customer-facing solutions. This has
enabled them to be the best in their market
and to remain as one of America's highest-rated automotive groups.
Of course, behind every great business is always a strong team and leaders who embrace
the business's core values and philosophies,
which brings me to our cover subject, Kevin
Frye, e-Commerce director for the Jeff Wyler
Automotive Family.
Kevin, a strong advocate for disrupting the
automotive industry with strong leadership
and creating change in the marketplace, has
had many notable successes, including helping
to increase the group's internet sales by more
than 200%!
In this interview (page 26), Kevin discusses Jeff
Wyler's core values and how they differentiate
themselves, as well as his own management
philosophy, and leadership lessons learned
4
J U LY 2 0 1 8
D I G I TA L D E A L E R . C O M
from his time as a Naval officer who flew over
200 combat hours.
I encourage you not only to read through the
insightful interview with Kevin but to also
attend his presentation, "Subscribe and Drive:
Life in the Fastlane," at the upcoming Digital
Dealer 25 Conference & Expo (Oct. 16-18, 2018
at the Mirage Hotel & Casino in Las Vegas). On
the next page, you'll find an overview of his
session.
You can browse more of the Digital Dealer
25 sessions, which will cover a wide range
of topics in three core categories: Dealership
Ops/ Management, Sales/Variable Ops, and
Marketing/Advertising, by visiting our website:
DigitalDealer.com/Conference.
Have a wonderful month!
Sincerely,
David Southworth
- David Southworth
Vice President, Digital Dealer
David.Southworth@emeraldexpo.com
http://www.DigitalDealer.com/Conference
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - July 2018
Digital Dealer - July 2018
Contents
Message from the Show Director
Learning Leadership From Coach John Wooden
Anatomy of a Dealership That Gets Superior Results
Internal vs. External Buy-Sell?
FOMO (Fixed Ops Manager’s Objectives)
So Many Used Cars, so Little Time
Dealership Real Estate – to Invest or Not?
Commentary: Online-Only Car Sales Are Hurting the Industry
Your Supplier Base Is Costing You Big Money
Interview With Kevin Frye of Jeff Wyler Automotive Family
To Text or Not to Text?
Figuring out What F&I Products Your Customers Need
Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
The ‘BIG 5’ of Marketing Success!
10 Reasons Why Your Facebook Page Is Failing
Why Digital Retail Is Great News for Automotive
How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - CT1
Digital Dealer - July 2018 - CT2
Digital Dealer - July 2018 - Digital Dealer - July 2018
Digital Dealer - July 2018 - Cover2
Digital Dealer - July 2018 - 1
Digital Dealer - July 2018 - Contents
Digital Dealer - July 2018 - 3
Digital Dealer - July 2018 - Message from the Show Director
Digital Dealer - July 2018 - 5
Digital Dealer - July 2018 - Learning Leadership From Coach John Wooden
Digital Dealer - July 2018 - 7
Digital Dealer - July 2018 - Anatomy of a Dealership That Gets Superior Results
Digital Dealer - July 2018 - 9
Digital Dealer - July 2018 - 10
Digital Dealer - July 2018 - 11
Digital Dealer - July 2018 - Internal vs. External Buy-Sell?
Digital Dealer - July 2018 - 13
Digital Dealer - July 2018 - FOMO (Fixed Ops Manager’s Objectives)
Digital Dealer - July 2018 - 15
Digital Dealer - July 2018 - So Many Used Cars, so Little Time
Digital Dealer - July 2018 - 17
Digital Dealer - July 2018 - Dealership Real Estate – to Invest or Not?
Digital Dealer - July 2018 - 19
Digital Dealer - July 2018 - 20
Digital Dealer - July 2018 - 21
Digital Dealer - July 2018 - Commentary: Online-Only Car Sales Are Hurting the Industry
Digital Dealer - July 2018 - 23
Digital Dealer - July 2018 - Your Supplier Base Is Costing You Big Money
Digital Dealer - July 2018 - 25
Digital Dealer - July 2018 - Interview With Kevin Frye of Jeff Wyler Automotive Family
Digital Dealer - July 2018 - 27
Digital Dealer - July 2018 - 28
Digital Dealer - July 2018 - 29
Digital Dealer - July 2018 - 30
Digital Dealer - July 2018 - 31
Digital Dealer - July 2018 - To Text or Not to Text?
Digital Dealer - July 2018 - 33
Digital Dealer - July 2018 - Figuring out What F&I Products Your Customers Need
Digital Dealer - July 2018 - 35
Digital Dealer - July 2018 - Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
Digital Dealer - July 2018 - 37
Digital Dealer - July 2018 - The ‘BIG 5’ of Marketing Success!
Digital Dealer - July 2018 - 39
Digital Dealer - July 2018 - 40
Digital Dealer - July 2018 - 41
Digital Dealer - July 2018 - 10 Reasons Why Your Facebook Page Is Failing
Digital Dealer - July 2018 - 43
Digital Dealer - July 2018 - Why Digital Retail Is Great News for Automotive
Digital Dealer - July 2018 - 45
Digital Dealer - July 2018 - How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - 47
Digital Dealer - July 2018 - 48
Digital Dealer - July 2018 - Cover3
Digital Dealer - July 2018 - Cover4
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