Connections - Spring 2008 - (Page 17) What matters most to consumers around the world? Edelman’s nine-country study asked just that. Protecting the environment: 92% Enabling everyone to live a healthy life: 90% Reducing poverty: 89% Equal opportunity for education: 89% Fighting HIV/AIDS: 83% Cross-cultural understanding: 82% Helping to raise people’s self esteem: 77% Supporting the creative arts: 69% People and brands care and contribute to multiple areas of social purpose. http://www.fairtourismsa.org.za/ http://www.yili.com/english/ http://www.filterforgood.com/ http://www.fairtourismsa.org.za/ http://www.cheerios.com/ourCompany/SpoonfulsStories.aspx http://www.edunonline.com/one.aspx http://www.smartspaces.org/ http://www.nationalgeographic.com/allroads/ http://www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7315 http://www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7315
Table of Contents Feed for the Digital Edition of Connections - Spring 2008 Connections - Spring 2008 Contents Welcome About goodpurpose Guest Editorial 24/7 Travel & Transit Web 2.0 Fashion & Retail Entertainment A Point of View Reading Room Purpose Landscape Connections - Spring 2008 Connections - Spring 2008 - Connections - Spring 2008 (Page 1) Connections - Spring 2008 - Contents (Page 2) Connections - Spring 2008 - Welcome (Page 3) Connections - Spring 2008 - About goodpurpose (Page 4) Connections - Spring 2008 - About goodpurpose (Page 5) Connections - Spring 2008 - Guest Editorial (Page 6) Connections - Spring 2008 - Guest Editorial (Page 7) Connections - Spring 2008 - 24/7 (Page 8) Connections - Spring 2008 - 24/7 (Page 9) Connections - Spring 2008 - Travel & Transit (Page 10) Connections - Spring 2008 - Web 2.0 (Page 11) Connections - Spring 2008 - Fashion & Retail (Page 12) Connections - Spring 2008 - Entertainment (Page 13) Connections - Spring 2008 - A Point of View (Page 14) Connections - Spring 2008 - A Point of View (Page 15) Connections - Spring 2008 - Reading Room (Page 16) Connections - Spring 2008 - Purpose Landscape (Page 17) Connections - Spring 2008 - Purpose Landscape (Page 18)
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