Connections - Spring 2008 - (Page 5)

The First Global Social Purpose Study ■ ■ ■ ■ The results of the global goodpurpose study tell us that social purpose as a marketing imperative has global consumer appeal and can help brands build deeper relationships. The study, conducted in October 2007, shows that 85% of consumers are willing to change brands or their consumption habits to make tomorrow’s world a better place. ■ ■ ■ ■ ■ ■ ■

Table of Contents Feed for the Digital Edition of Connections - Spring 2008

Connections - Spring 2008 Contents Welcome About goodpurpose Guest Editorial 24/7 Travel & Transit Web 2.0 Fashion & Retail Entertainment A Point of View Reading Room Purpose Landscape

Connections - Spring 2008

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