Table of Contents for the Digital Edition of Connections - Issue 2

Contents
Welcome: A note from the editors
Guest Editorial: Jody Quinn and Patrick McGuire talk Boomers
Life in the “New” 360: A day in the life of consumer-brand interactions
Money & Finance: What’s new in money and finance
Social Networking: New trends in peer-to-peer communication
Storytelling: Engaging consumers with storytelling
Entertainment Evolution: New frontiers in entertainment
Co-Creation: The latest brand-consumer partnerships
Social Conscience: New cause-marketing campaigns
Reading Room: Recommended books
Last Word: Where Next for Generation X?

Connections - Issue 2

Connections - Issue 2 - (Page 1)
Connections - Issue 2 - Contents (Page 2)
Connections - Issue 2 - Welcome: A note from the editors (Page 3)
Connections - Issue 2 - Guest Editorial: Jody Quinn and Patrick McGuire talk Boomers (Page 4)
Connections - Issue 2 - Guest Editorial: Jody Quinn and Patrick McGuire talk Boomers (Page 5)
Connections - Issue 2 - Guest Editorial: Jody Quinn and Patrick McGuire talk Boomers (Page 6)
Connections - Issue 2 - Life in the “New” 360: A day in the life of consumer-brand interactions (Page 7)
Connections - Issue 2 - Money & Finance: What’s new in money and finance (Page 8)
Connections - Issue 2 - Social Networking: New trends in peer-to-peer communication (Page 9)
Connections - Issue 2 - Storytelling: Engaging consumers with storytelling (Page 10)
Connections - Issue 2 - Entertainment Evolution: New frontiers in entertainment (Page 11)
Connections - Issue 2 - Co-Creation: The latest brand-consumer partnerships (Page 12)
Connections - Issue 2 - Social Conscience: New cause-marketing campaigns (Page 13)
Connections - Issue 2 - Reading Room: Recommended books (Page 14)
Connections - Issue 2 - Last Word: Where Next for Generation X? (Page 15)
Connections - Issue 2 - Last Word: Where Next for Generation X? (Page 16)
Connections - Issue 2 - Last Word: Where Next for Generation X? (Page 17)
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