Apparel 2008 Marketing Portfolio - (Page 15) our content focus WHITE PAPERS A Custom Solution for Thought Leaders Apparel’s sponsored White Papers present a case study or demonstrate a compelling thoughtleadership position on a key topic or technology. Produced in a turnkey process in conjunction with an expert industry writer (or submitted as a finished piece by the sponsor), the White Papers are inserted in Apparel and/or posted on apparelmag.com. Apparel promotes the White Papers via its website, its e-newsletter, its magazine and a series of eblasts, resulting in highly targeted leads for the sponsor. Of those Apparel subscribers that have referenced an Apparel-produced Whitepaper, Resource Guide or Research Supplement in the past year, 65% rated the content and overall usefulness as good and 29% rated it as excellent.1 Sponsor Benefits ELECTRONIC DISTRIBUTION • Two email blasts targeting readers to register and download the White Paper • Button ad in White Paper section of apparelmag.com for a minimum of two months, linking to the White Paper download • Text message within Apparel’s e-Newsletter for two months, with a hyperlink to the White Paper download • Full lead report, including contact information, from downloads of the White Paper PRINT & ELECTRONIC DISTRIBUTION: All of the electronic distribution benefits, plus: • Four-color printed White Paper, inserted and mailed with specified issue of Apparel to 18,0261 subscribers • 1,000 overruns of the White Paper to use as marketing collateral • Inclusion in one promotional White Paper advertisement in Apparel CONTACT OUR SALES DEPARTMENT 1 June 2007 Circulation Statement, BPA Worldwide business, May 2007 issue www.apparelmag.com 15 http://209.196.57.12/ME2/dirmod.asp?sid=50FC6DCEA75B4FCB95F591F342D4F3B1&nm=Thought+Leadership&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=3&Tier1=Whitepapers http://209.196.57.12/ME2/dirmod.asp?sid=50FC6DCEA75B4FCB95F591F342D4F3B1&nm=Thought+Leadership&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=3&Tier1=Whitepapers http://www.apparelmag.com http://209.196.57.12/ME2/dirmod.asp?sid=50FC6DCEA75B4FCB95F591F342D4F3B1&nm=Thought+Leadership&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=3&Tier1=Whitepapers http://www.apparelmag.com http://www.apparelmag.com
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