Apparel 2008 Marketing Portfolio - (Page 16) our content focus Apparel’s WEB CONNECTION SERIES Reach Your Audience Online Anywhere, Anytime Sponsors of an Apparel Web Connection Series event have the unique opportunity to position their companies as leaders in a category that aligns with their core strengths, while simultaneously generating qualified leads via live and pre-recorded events. Of those Apparel subscribers that have attended an Apparel-produced event or Webinar in the past year, 56% rated the overall content and experience as good, and 36% rated it as excellent.1 SPONSOR BENEFITS: • Opportunity to address participants through a 10-15 minute presentation • Opportunity to recommend speakers (including customers) and suggest polling questions • Extensive sponsor recognition in all pre- and post-event marketing • Webinar can be downloaded for a minimum of three months following the live event and archived on the sponsor’s web site as well • Full lead report, including contact information, of all pre-registered and live participants, as well as those who download the archive PLANNING FOR A LIVE WEBINAR: • Apparel requires 12 weeks of lead time • Live event will air on a selected date and will run as an archive for a minimum of three months past the event date • Includes three months of promotion — minimum of one month pre-promotion and two months post-promotion WEB CONNECTION DETAILS: • Produced by Apparel’s online event manager • Moderated by Apparel’s editors or publisher • All Web Connection events are promoted by Apparel through email blasts, in-magazine promotional ads, Web site button ads and e-newsletter promotions • Speakers typically include an expert panel of influential retailers, brands and industry analysts or consultants • Content typically delivers relevant case studies, success stories and market analysis that apparel retailers and brands seek out and apply to their businesses PLANNING FOR AN ON DEMAND WEBINAR: • Apparel requires eight weeks of lead time • Event is pre-recorded by Apparel and will be available on demand for a minimum of three months • Includes a minimum of three months’ promotion CONTACT OUR SALES DEPARTMENT www.apparelmag.com 16 http://www.apparelmag.com
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