Apparel 2008 Marketing Portfolio - (Page 17) A New Look. New Content. A New Level of Results. In August 2007, Apparel updated its already widely used Web site, apparelmag.com, with a fresh, user-friendly design. Already an interactive destination for key apparel brands and retailers, apparelmag.com now has even more content to instantly provide authoritative and news-breaking insights. The site averages more than 31,000 page views per month and just under 14,000 unique visitors per month.1 Executives turn to apparelmag.com for leading-edge research, special studies and reports, industry white papers, news headlines, new product information, in-depth buyer’s guide resources, educational webinars and so much more. For Apparel, the Web is all about generating immediate results for our audience and immediate results for our marketing partners. Options include banners, sponsorship of online reports and buyer’s guides, e-whitepapers, and even custom-built micro sites tailored to your specific marketing strategy and goals. Banner positions include top, anchor, skyscraper and short skyscraper and all enjoy run-of-site and random but equal rotation. Each ad can be easily tracked for impressions and click-through rates and creative can be switched out on demand. Whether your goal is to increase awareness of your brand, promote a product, generate leads or demonstrate your position as a thought-leader, you’ll find that apparelmag.com offers a high level of value for our readers and advertisers. CONTACT OUR SALES DEPARTMENT 1 Publisher’s data. www.apparelmag.com 17 http://www.apparelmag.com http://www.apparelmag.com http://www.apparelmag.com http://www.apparelmag.com http://www.apparelmag.com
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