Apparel 2008 Marketing Portfolio - (Page 2) market overview In the fast-paced world of apparel, the stakes are high. Retail and apparel executives face challenges ranging from condensed planning and product development cycles, to murky supply chains, to finicky consumers. The pressure is brought to bear every day — to develop the right product, to manage costs and time, to make the sale. It’s no surprise then that 95% of Apparel’s subscribers say they are continually seeking out new products, technologies, solutions and services to improve their competitiveness.1 Their priorities? Improving margins, increasing sales volume, and reducing lead times are the top three critical business strategies in the next 12 to 18 months.1 And the common denominator? Technology. Apparel and retail firms need proven solutions to help them manage their complex product cycles and processes — and to prepare them for a new tomorrow that consumers continue to redefine every day. Critical Business Strategies for 20081 Percent of Apparel subscribers who identified these strategies as most critical for driving revenue and profit in the next 12 to 18 months. Reducing Product Costs to Improve Margins 59% Increasing Sales Volume of Current Products 53% Reducing Lead Times for New Products 48% Introduction of New Products 32% Improving Supply Chain Visibility & Agility 26% Introduction of New Selling Channels &/or Store Front Expansion 16% 1 Apparel Independent Audience Study, Equation Research, May 2007 www.apparelmag.com 2 http://www.apparelmag.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.