Apparel 2008 Marketing Portfolio - (Page 23) 08 rate card 2008 Apparel Advertising Rates BLACK & WHITE Frequency* Full Page 2/3 Page 1/2 Island 1/2 Hor./Ver. 1/3 Page 1/4 Page 1/6 Page 1X $5,610 4,610 4,255 3,665 3,045 2,545 2,060 3X 5,035 4,125 3,860 3,305 2,690 2,305 1,840 6X 4,450 3,605 3,375 2,895 2,330 2,000 1,615 9X 4,085 3,320 3,065 2,650 2,165 1,805 1,460 12X 3,800 3,045 2,825 2,435 1,945 1,625 1,345 Advertising Sales Cindy DeBerry —Sales Manager, ext. 3033 • cdeberry@apparelmag.com Marla Wood — Account Executive, ext. 3026 • marlawood@apparelmag.com Susan Black — Publisher, ext. 3020 • sblack@apparelmag.com Advertising Production Please deliver all materials clearly marked with the issue date and publication name to: Nicole Schilling — Production Manager, Edgell Communications 4 Middlebury Blvd., Randolph, NJ 07869 973-252-0100; ext. 214 • Fax: 973-252-9020 • nschilling@edgellmail.com Owned by Edgell Communications Inc. Gabriele A. Edgell — Chairman, CEO Gerald C. Ryerson — President John M. Chiego — Vice President Dan Ligorner — COO Rob Keenan — Vice President, Online Media Cover Positions Cover rates include space, four-color process printing and bleed. Covers are sold on a non-cancelable basis. 6X 12X Cover 2 (inside front) . . . . . . . .$9,315 . . . . . .8,695 Cover 3 (inside back) . . . . . . . .9,315 . . . . . .8,695 Cover 4 (back cover) . . . . . . . .10,290 . . . . . .9,640 Preferred Positions $525 Additional Charge Bleed Ads Additional Charge: 10% of the black/white space charge. 2 COLOR Frequency* Full Page 2/3 Page 1/2 Island 1/2 Hor./Ver. 1/3 Page 1/4 Page 1/6 Page 1X $7,205 6,150 5,610 4,930 4,100 3,435 2,815 3X 6,575 5,600 5,160 4,500 3,700 3,150 2,560 6X 5,860 5,000 4,570 3,990 3,290 2,795 2,285 9X 5,465 4,640 4,255 3,735 3,065 2,575 2,115 12X 5,155 4,350 3,970 3,480 2,860 2,405 1,980 4 COLOR Frequency* Full Page 2/3 Page 1/2 Island 1/2 Hor./Ver. 1/3 Page 1/4 Page 1/6 Page 1X $9,110 7,980 7,225 6,265 5,250 4,390 3,595 3X 8,400 7,365 6,660 5,780 4,830 4,050 3,320 6X 7,565 6,625 5,990 5,190 4,360 3,640 2,990 9X 7,105 6,230 5,635 4,890 4,090 3,420 2,805 12X 6,735 5,910 5,340 4,630 3,880 3,245 2,655 *Frequencies are based on the total number of display ads run within a contracted 12-month period. www.apparelmag.com 23 http://www.apparelmag.com
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