Apparel 2008 Marketing Portfolio - (Page 3) market overview Apparel and retail executives do battle in a fiercely competitive landscape in which consolidation is rampant and the big just keep getting bigger. To prosper, firms must be able to master a plethora of business demands. These include achieving differentiation in product and service; collaborating up and down the supply chain on a global basis; identifying and embracing the critical technologies that will move the enterprise forward; and serving consumers in new and innovative ways, to include multiple shopping channels and interactivity. With their goals and strategies in sharp focus, the leaders know they must invest wisely in order to effectively execute their plans. Investment Priorities for 20082 Percent of Apparel subscribers who identified these functions as one of their top five investment priorities over the next 12 months. Product Development: PDM/PLM 52% Sourcing 50% Merchandising/Planning/Allocation 49% Consumer Marketing/Advertising 32% Warehouse Management/Fulfillment 29% Design/CAD IT Budget Change in the Next Fiscal Year1 Will Increase in Next Fiscal Year E-commerce/e-tail IT 23% 23% Transportation & Logistics 47% Will Decrease in Next Fiscal Year 22% Supply Chain IT 8% Will Remain the Same in Next Fiscal Year Color Management 20% 45% 13% 1 2 Top Technology Trends Research Study, AMR Research & Apparel, January 2007 Apparel Independent Audience Study, Equation Research, May 2007 www.apparelmag.com 3 http://www.apparelmag.com
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