Apparel 2008 Marketing Portfolio - (Page 7) our audience Apparel Delivers a Maximum Reach Apparel’s circulation is controlled, ensuring we deliver a targeted and well-defined set of 18,0261 retailers, brands, apparel manufacturers and other professionals in the industry. Our independent auditing process confirms that 100% of our subscribers are qualified. Moreover, 99.9%1 of our subscribers are qualified by name and title. This dedicated focus on subscriber quality gives marketers solid assurance that they are reaching the right target market. Circulation By Business1 Circulation By Annual Sales2 $501 Million to $1 Billion 12.8% 2.3% Vertical Retail (2,308) Retailer 40.2% (7,243) 7% Other (413) Over $1 Billion $101 Million to $500 Million 19.8% 15.2% $51 Million to $100 Million Home Fashions Manufacturer 5.1% (921) Apparel Manufacturer/Brand Marketer/Contractor 39.6% (7,141) Less Than $25 Million 5.8% 7% Not Reported 8.2% $25 Million to $50 Million TOTAL QUALIFIED CIRCULATION 100% (18,026) 1 37% DOWNLOAD FULL BPA STATEMENT 1 2 June 2007 Circulation Statement, BPA Worldwide Business, May 2007 issue Apparel Independent Audience Study, Equation Research, May 2007 www.apparelmag.com 7 http://www.edgellcommunications.com/bpa/APR_statement.pdf http://www.apparelmag.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.