Apparel 2008 Marketing Portfolio - (Page 8) our audience Apparel Impacts and Influences Key Titles Apparel provides access to leading decision makers who are involved with and engaged by its content. By targeting an executive level subscriber and delivering consistent, thought-leading editorial for 48 consecutive years, we have built a brand that resonates with the industry and produces results. Other 1.6% (295) Director/Manager/ Department Head 32.3% (5,820) Circulation By Title1 Corporate Officer/ Owner/President/Vice President 66.1% (11,911) Quick Facts About the Apparel Subscriber INVOLVED RESPONSIVE of Apparel’s subscribers have taken a proactive action in response to its advertising in the past 12 months. For example, 43% have accessed an advertiser’s Web site after seeing an ad, while 34% have discussed and/or passed the ad along to others in their organization.2 ORIENTED TOWARD ADVERTISERS 85% of Apparel’s subscribers read at least three out of every four issues and 94% read the ads.2 71% 75% of Apparel’s subscribers are more likely to purchase from a vendor whose advertisements they have seen and recalled in Apparel.2 78% of Apparel’s subscribers say that vendors that advertise regularly in Apparel are more top-of-mind with them at the time of purchasing decisions than other vendors.2 1 2 June 2007 Circulation Statement, BPA Worldwide Business, May 2007 issue Apparel Independent Audience Study, Equation Research, May 2007 www.apparelmag.com 8 http://www.apparelmag.com
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