Apparel 2008 Marketing Portfolio - (Page 9) our audience is engaged… Apparel’s subscribers overwhelmingly rate the publication as their first choice — as compared to the competition1 — for information on the following topics: CAD/Design Solutions 89% Fiber and Fabric Information 74% Color Management Solutions 86% Product Development: PDM/PLM Solutions 92% Information Technology/Software Solutions 88% Case Studies on Technology 90% News about System Implementations 89% Retail Trends and Technology 60% Supply Chain Management Solutions 90% New Product Information 71% General Industry News & Analysis 51% Global Sourcing & Logistics Information 84% Product ID/Labeling Solutions, including RFID 91% Merchandising/Planning/Allocation Solutions 84% E-Commerce/E-Tail Solutions 86% Manufacturing Management & Equipment Solutions 92% Warehouse Management/Fulfillment Solutions 89% Trade Shows/Industry Events 64% 76% of Apparel’s subscribers say it is the most authoritative and influential magazine in terms of their strategic purchasing plans.1 1 Apparel Independent Audience Study, Equation Research, May 2007. www.apparelmag.com 9 http://www.apparelmag.com
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