Consumer Goods Technology - July 2008 - (Page 24) CGT EVENTS BY ALLISTON ACKERMAN AT T E N D E E S E X C H A N G E I N S I G H T S O N M A X I M I Z I N G C U S T O M E R A N D C O N S U M E R R E L AT I O N S H I P S In its fifth year, the 2008 Consumer Goods Sales and Marketing Summit, hosted by CGT in NYC on June 9-11, 2008, provided a forum for more than 220 consumer goods executives to network with peers, share ideas and experiences, and learn about important industry trends. S&OP, price optimization, category management, TPM, marketing 2.0, 3.0 and beyond — you name it, our speakers covered it. Here are a few of the many highlights: • In an opening keynote presentation, titled “Why Diversity Matters,” Campbell Soup Company SVP and CIO Doreen Wright addressed how a diverse and inclusive working environment helped the company to more effectively navigate increasingly complex markets to anticipate and respond to consumer demands. “An inclusive culture is critical to our business success,” said Wright, “and our diversity affords us huge economic possibility.” • Next up, Jeff Bornino, manager of supply chain initiatives, The Kroger Company, and Beth Scheid, associate director of global business services, The Procter & Gamble Company, provided an update on the progress of Trade Partner Performance Management (TPPM), a new GS1 standard under development to drive common measures and common measurement for retailer/manufacturer trading relationships. “The big return on investment lies in making sure that everyone is looking at the same sheet of music,” affirmed Scheid. • Former SVP Marketing Communications for Wal-Mart Julie Roehm offered marketing strategies and examples to help companies adapt and succeed in a Web 3.0 world. CONSUMER GOODS TECHNOLOGY | J U LY 2 0 0 8 | W W W. C O N S U M E R G O O D S . C O M Campbell Soup Company SVP and CIO Doreen Wright opened the show with a talk on diversity in the workplace. Attendees take advantage of the event’s many networking opportunities. 24 http://www.consumergoods.com/ME2/Sites/Default.asp?SiteID=4C3483CDD49C4DAA91920FFF6D101C20 http://WWW.CONSUMERGOODS.COM
Table of Contents Feed for the Digital Edition of Consumer Goods Technology - July 2008 Consumer Goods Technology - July 2008 Contents Edit Note Insights Special Report Catching Up With... Energy-Minded Efficiency Waste to Wonder Greater Good Natural Business Built to Last Setting Sustainable Goals Sustainability, Part 2 CGT Events Between the Lines Consumer Goods Technology - July 2008 Consumer Goods Technology - July 2008 - Consumer Goods Technology - July 2008 (Page 1) Consumer Goods Technology - July 2008 - Contents (Page 2) Consumer Goods Technology - July 2008 - Edit Note (Page 3) Consumer Goods Technology - July 2008 - Insights (Page 4) Consumer Goods Technology - July 2008 - Insights (Page 5) Consumer Goods Technology - July 2008 - Insights (Page 6) Consumer Goods Technology - July 2008 - Insights (Page 7) Consumer Goods Technology - July 2008 - Special Report (Page 8) Consumer Goods Technology - July 2008 - Special Report (Page 9) Consumer Goods Technology - July 2008 - Catching Up With... (Page 10) Consumer Goods Technology - July 2008 - Catching Up With... (Page 11) Consumer Goods Technology - July 2008 - Catching Up With... (Page 12) Consumer Goods Technology - July 2008 - Energy-Minded Efficiency (Page 13) Consumer Goods Technology - July 2008 - Waste to Wonder (Page 14) Consumer Goods Technology - July 2008 - Waste to Wonder (Page 15) Consumer Goods Technology - July 2008 - Greater Good (Page 16) Consumer Goods Technology - July 2008 - Natural Business (Page 17) Consumer Goods Technology - July 2008 - Built to Last (Page 18) Consumer Goods Technology - July 2008 - Built to Last (Page 19) Consumer Goods Technology - July 2008 - Setting Sustainable Goals (Page 20) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 21) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 22) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 23) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 24) Consumer Goods Technology - July 2008 - CGT Events (Page 25) Consumer Goods Technology - July 2008 - CGT Events (Page 26) Consumer Goods Technology - July 2008 - CGT Events (Page 27) Consumer Goods Technology - July 2008 - CGT Events (Page 28) Consumer Goods Technology - July 2008 - Between the Lines (Page 29) Consumer Goods Technology - July 2008 - Between the Lines (Page 30)
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