Consumer Goods Technology - July 2008 - (Page 3) EDIT NOTE BY LORI CASTLE, PUBLISHER ® THE COLOR OF THE FUTURE Having Irish ancestry, I have an affinity for “green.” No rolling eyes just yet; I am the first to admit that although I have high interest in sustainability and concern for our environment, the word can be like that same song you hear on the radio and switch off. This is an unfortunate by-product of a fad, which can ultimately be its downfall as people become jaded from overuse (can you say low carb?). However, when it comes to being green, we don’t have an option. There cannot be a downfall of the awareness and behavioral changes recently inspired. And while some companies are guilty of false marketing, the majority are building sustainability into their culture or expanding on established practices. Sustainability can be defined as: “Meeting the needs of the present without compromising the ability of future generations to meet their needs.” As you have seen in past issues of CGT (read our March cover story with New Belgium Brewing), you will hear from speakers at our Consumer Goods Growth & Innovation Forum and Fall Conference, and will read throughout this issue, from mid-market companies, like Burt’s Bees (Page 13) and TerraCycle (Page 14), to Tier-1 companies, like Kraft (Page 18) and Heinz (Page 19), the industry is making strides in this area. Also, read our special report on green packaging. And, check out custom research (Page 20) to better understand where your company stands with regard to sustainability versus our survey respondents. Welcome to the first digital issue of CGT; we hope you will review all of its content, but please … don’t print it out! PUBLISHER Lori Castle lcastle@edgellmail.com EDITORIAL Executive Editor: Kara Romanow kromanow@edgellmail.com Managing Editor: Alliston Ackerman aackerman@edgellmail.com Assistant Editor: Alarice Padilla apadilla@edgellmail.com SALES Associate Publisher: Diana Masurack Mann dmann@edgellmail.com Senior Account Director: Michael Johnson mjohnson@edgellmail.com Assistant to Publisher: Jen Johnson jjohnson@edgellmail.com A R T A N D P RO D U C T I O N Creative Director: Colette Magliaro cmagliaro@edgellmail.com Art Director: Pamela C. Ravetier pravetier@edgellmail.com Production Manager: Maggie Hall mhall@edgellmail.com ONLINE MEDIA Vice President, Online Media: Rob Keenan rkeenan@edgellmail.com Web Development Manager: Scott Ernst sernst@edgellmail.com On-Line Event Producer: Stephanie Gannon sgannon@edgellmail.com MEMBER MEMBER MARKETING/EVENTS/ C I R C U L AT I O N Director, Event Planning: Patricia Benkner pbenkner@edgellmail.com Director, Event Content: John Hall jhall@edgellmail.com Manager, Audience Development: Jamie Palladino jpalladino@edgellmail.com Circulation Manager: Jeffrey Zabe jzabe@edgellmail.com Subscriptions: 978-671-0449 Reprints: 212-221-9595, edgellreprints@parsintl.com C O R P O R AT E CEO/Chairman: Gabriele A. Edgell gedgell@edgellmail.com President: Gerald C. Ryerson gryerson@edgellmail.com Vice President: John Chiego jchiego@edgellmail.com Chief Operating Officer: Daniel J. Ligorner dligorner@edgellmail.com Founder: Douglas C. Edgell, 1951-1998 C O R P O R AT E O F F I C E Edgell Communications 4 Middlebury Boulevard Randolph, NJ 07869-1111 (973) 607-1300 • Fax (973) 607-1395 www.consumergoods.com TECHNOLOGY GROUP CONSUMER GOODS TECHNOLOGY | J U LY 2 0 0 8 | W W W. C O N S U M E R G O O D S . C O M 3 http://www.consumergoods.com/ME2/dirmod.asp?sid=234FFCB1E8DF4FACBAFF60DFFD8AD37C&nm=&type=MultiPublishing&mod=PublishingTitles&mid=A533BDC6582947448BBFA37BFF6394FF&tier=4&id=89AAF8B0B8564A238D15775654D555C0 http://www.consumergoods.com/ME2/Sites/Default.asp?SiteID=7B6661E5BFC04CDDBAF241EA7CBCFA81 http://www.consumergoods.com/ME2/Sites/Default.asp?SiteID=4049FE8146F242B88CE3938FB1185A2A http://www.consumergoods.com http://WWW.CONSUMERGOODS.COM
Table of Contents Feed for the Digital Edition of Consumer Goods Technology - July 2008 Consumer Goods Technology - July 2008 Contents Edit Note Insights Special Report Catching Up With... Energy-Minded Efficiency Waste to Wonder Greater Good Natural Business Built to Last Setting Sustainable Goals Sustainability, Part 2 CGT Events Between the Lines Consumer Goods Technology - July 2008 Consumer Goods Technology - July 2008 - Consumer Goods Technology - July 2008 (Page 1) Consumer Goods Technology - July 2008 - Contents (Page 2) Consumer Goods Technology - July 2008 - Edit Note (Page 3) Consumer Goods Technology - July 2008 - Insights (Page 4) Consumer Goods Technology - July 2008 - Insights (Page 5) Consumer Goods Technology - July 2008 - Insights (Page 6) Consumer Goods Technology - July 2008 - Insights (Page 7) Consumer Goods Technology - July 2008 - Special Report (Page 8) Consumer Goods Technology - July 2008 - Special Report (Page 9) Consumer Goods Technology - July 2008 - Catching Up With... (Page 10) Consumer Goods Technology - July 2008 - Catching Up With... (Page 11) Consumer Goods Technology - July 2008 - Catching Up With... (Page 12) Consumer Goods Technology - July 2008 - Energy-Minded Efficiency (Page 13) Consumer Goods Technology - July 2008 - Waste to Wonder (Page 14) Consumer Goods Technology - July 2008 - Waste to Wonder (Page 15) Consumer Goods Technology - July 2008 - Greater Good (Page 16) Consumer Goods Technology - July 2008 - Natural Business (Page 17) Consumer Goods Technology - July 2008 - Built to Last (Page 18) Consumer Goods Technology - July 2008 - Built to Last (Page 19) Consumer Goods Technology - July 2008 - Setting Sustainable Goals (Page 20) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 21) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 22) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 23) Consumer Goods Technology - July 2008 - Sustainability, Part 2 (Page 24) Consumer Goods Technology - July 2008 - CGT Events (Page 25) Consumer Goods Technology - July 2008 - CGT Events (Page 26) Consumer Goods Technology - July 2008 - CGT Events (Page 27) Consumer Goods Technology - July 2008 - CGT Events (Page 28) Consumer Goods Technology - July 2008 - Between the Lines (Page 29) Consumer Goods Technology - July 2008 - Between the Lines (Page 30)
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