Consumer Goods Technology - July 2008 - (Page 4)

INSIGHTS INDUSTRY ANALYSIS, DATA AND RESEARCH MORE THAN A BUZZ WORD S U S TA I N A B I L I T Y C O U L D S A V E T H E P L A N E T, YO U R C O M PA N Y, A N D I T ’ S T H E R I G H T T H I N G T O D O supporting consumers in their lateral efforts — to drive changes that will make sustainability real and lasting? T H E U LT I M AT E P U R P O S E O F S U S TA I N A B I L I T Y Most corporate managements around the world now recognize that the creation and maintenance of long-term shareholder value depends on the company’s ability to understand and respond to the demands society places upon them. Having penetrated the consciousness of society in general, and with many private and government institutions initially driving the agenda, Sustainability is one of the latest, perhaps most important, trends to impact the consumer goods (CG) industry in many years. But what is its ultimate purpose, and why is it critical that we wholly embrace this social, environmental, and F I G U R E 1 : S U S T A I N A B I L I T Y ’ S I M PA C T O N T H E P R O D U C T L I F E C Y C L E yes, business imperative? Assuming corporations, both domestic and around the world, are sincere in their intentions for taking sustainability on — versus doing so for purely public relations reasons — how can they work together to do what is required? And, to this point, how should we analyze the problem across all dimensions as well as track and measure our progress? Finally, what can CG suppliers and retailers do within our own ecosystem to design, mutually encourage and reinforce improvements in manufacturing, packaging, distribution and reclamation processes — while also CONSUMER GOODS TECHNOLOGY | J U LY 2 0 0 8 | W W W. C O N S U M E R G O O D S . C O M 4 http://WWW.CONSUMERGOODS.COM

Table of Contents Feed for the Digital Edition of Consumer Goods Technology - July 2008

Consumer Goods Technology - July 2008 Contents Edit Note Insights Special Report Catching Up With... Energy-Minded Efficiency Waste to Wonder Greater Good Natural Business Built to Last Setting Sustainable Goals Sustainability, Part 2 CGT Events Between the Lines

Consumer Goods Technology - July 2008

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