Emerge - Spring 2008 - (Page 16) Plasmas Take Notice of the Pioneer KURO Plasma Display. Everyone else is. The accolades abound for the amazing KURO as it ushers in a new era of plasma displays. PDP-6010FD 60” High Definition Flat Panel Display MSRP $6,500 Pioneer has once again raised the bar for high definition plasma displays, and the critics have taken notice. The Pioneer KURO line, which debuted with much anticipation last year, is living up to expectations and has even been ranked “Highest in Customer Satisfaction with 50”-65” HDTVs” according to J.D. Power and Associates. And it hardly ends there. UltimateAVmag. com named the KURO line Flat Panel of the Year and Product of the Year. Sound & Vision Magazine went on to name it the Video Product of the Year and Product of the Year. These prestigious awards, along with others garnered from Wired, Popular Science, Perfect Vision (now Playback Magazine) and Computer Shopper, might just give the KURO more awards than a 1980s Soviet Union figure skater. So what makes the KURO line so revolutionary? Perhaps it’s because KURO has “completely redefined our expectations of flat panel TV performance and issued a stern challenge to the rest of the industry,” as UltimateAVmag.com wrote in their Product of the Year Awards issue. Al Griffin posed the question, “Could an HDTV get any better?” in Sound & Vision Magazine’s Editor’s Choice Awards and concluded that Pioneer “had created an extraordinary HDTV any enthusiast would love to own.” Even KURO’s ad campaign is on par with their product, picking up a platinum award for best advertisement campaign from Wired. The KURO has become the envy of other TV manufacturers for good reason. Its deep blacks, vivid lifelike colors, smooth images and breathtaking picture quality make it an easy choice among consumers demanding the best. Spend time in front of the KURO and you’ll find out that everything being said about it is true. HDTV doesn’t get any better. “Project KURO…has completely redefined our expectations of flat panel TV performance and issued a stern challenge to the rest of the industry.” ULTIMATEAVMAG.COM 2007 PRODUCT OF THE YEAR AWARDS ISSUE E ME RG E / S P R I N G 2 0 0 8 16 “Pioneer Plasma Televisions received the highest numerical score among 50”–65” high-definition television model lines in the proprietary J.D. Power and Associates 2007 Large Screen TV Usage and Satisfaction Study(sm). Study based on 5,385 total responses measuring 8 model lines and measures opinions of consumers who purchased a high-definition television in July 2006–July 2007. Proprietary study results are based on experiences and perceptions of consumers surveyed in July–August 2007. Your experiences may vary. Visit jdpower.com. http://UltimateAVmag.com http://UltimateAVmag.com http://jdpower.com
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