Focal Press Catalog 2008 Update

Broadcast and Digital Media HD Radio Implementation The Field Guide for Facility Conversion Thomas R . Ray III The Radio Station Broadcast, Satellite & Internet, 7e Michael C . Keith Creating Powerful Radio Getting, Keeping and Growing Audiences Valerie Geller Mar 2008 $89.95 Hardback 978-0-240-81002-7 Dec 2006 $51.95 Paperback 978-0-240-80850-5 Mar 2007 $39.95 Paperback 978-0-240-51928-9 Take the mystery out of the conversion to HD Radio transmission with this hands-on approach to implementation . After reading this book, you will come away with an understanding of how to implement HD Radio for your facility with a minimum of hassles . It is intended to be read and understood by the station engineer, but the general manager, program director and operations director will be able to understand the nature of HD Radio and how it will affect their facility . • Teaches you to install and properly adjust HD Radio equipment • In-depth, real-world HD Radio installations with system setup, illustrations and photos • Makes sense out of the various methods of implementing HD Radio on an FM station Going strong after 20 years, The Radio Station is now in its seventh edition and long considered to be the standard work on this audio medium . It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station . Not only will readers new to radio understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff . Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting . The book also describes mergers and consolidation, future prospects and new digital technologies . This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader . • Increase your ratings! • Build exciting programming • Write, produce and deliver powerful news • Identify winning talent . Develop strong air personalities . Learn to manage high ego talent and motivate your staff to do their best • Learn powerful radio interview techniques and ways to make the talk win big • Break down the walls between news and entertainment radio . Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method • Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials 34 http://www.focalpress.com/Book.aspx?id=2698 http://www.elsevierdirect.com/product.jsp?isbn=9780240808505 http://www.focalpress.com/Book.aspx?id=1140 http://www.focalpress.com/Book.aspx?id=2698 http://www.elsevierdirect.com/product.jsp?isbn=9780240808505 http://www.focalpress.com/Book.aspx?id=1140 http://www.focalpress.com/Book.aspx?id=2698 http://www.focalpress.com/Book.aspx?id=1140

Table of Contents Feed for the Digital Edition of Focal Press Catalog 2008 Update

Focal Press Catalog 2008 Update Contents Broadcast and Digital Media Film and Postproduction Theatre and Live Performance Audio and Music Technology Game Design and Animation

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