Focal Press Catalog 2008 Update

Broadcast and Digital Media Streaming and Digital Media Understanding the Business and Technology Dan Rayburn NAB Executive Technology Briefings IPTV and Internet Video Expanding the Reach of Television Broadcasting Wes Simpson Howard Greenfield Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business Jimmy Schaeffler Mar 2007 $39.95 Paperback 978-0-240-80957-1 Mar 2007 $39.95 Paperback 978-0-240-80954-0 Apr 2008 $39.95 Paperback 978-0-240-81041-6 Streaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business . By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-tomarket and cost-saving advantages by effectively using streaming and digital media technologies . • Discover how new video distribution channels and devices are affecting your content business • Learn what you should pay for online video services and what you should expect in return • Understand the differences between the Flash and Windows Media formats • Read real-world ROI case studies of what has worked and what hasn’t across b2b and b2c verticals IPTV and Internet Video clearly explains and demystifies the functions, markets and future impact of this exploding technology . This book contains an overview of hardware, software, Internet technologies and case studies, and covers a range of products and services . Written by two leading digital media experts, each with 25 years of technology development experience and global insight, this book also looks ahead to IPTV’s rapid deployment and future growth . • Comprehensive introduction to IPTV and Internet Video networks and applications • Quickly get up to speed on terms, market and the business as IPTV and Internet broadcast distribution • Reality Check perspectives in each chapter tie theory to real-world case studies Digital Signage gives you macro and micro views of the burgeoning digital signage industry . Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections . This book features the future impact of the technology across many different industries and platforms, explanation of hardware (e .g ., displays, servers and PCs), explanation of software (e .g ., dynamic on-screen content and software management programs), and technologies (e .g ., systems integrations and network infrastructures) . • Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry Covers business aspects and market conditions • 38 http://www.focalpress.com/Book.aspx?id=352 http://www.focalpress.com/Book.aspx?id=352 http://www.focalpress.com/Book.aspx?id=348 http://www.focalpress.com/Book.aspx?id=348 http://www.focalpress.com/Book.aspx?id=2654 http://www.focalpress.com/Book.aspx?id=2654 http://www.focalpress.com/Book.aspx?id=352 http://www.focalpress.com/Book.aspx?id=348

Table of Contents Feed for the Digital Edition of Focal Press Catalog 2008 Update

Focal Press Catalog 2008 Update Contents Broadcast and Digital Media Film and Postproduction Theatre and Live Performance Audio and Music Technology Game Design and Animation

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