Focal Press Catalog 2008 Update

Broadcast and Digital Media A Broadcast Engineering Tutorial for Non-Engineers, 3e Graham A . Jones Tech Terms What Every Telecommunications and Digital Media Professional Should Know, 3e Jeff Rutenbeck Branding TV Principles & Practices, 2e Walter McDowell Alan Batten Apr 2005 $40.95 Paperback 978-0-240-80700-3 Mar 2006 $48.95 Paperback 978-0-240-80757-7 Jul 2005 $50.95 Paperback 978-0-240-80753-9 This third edition has been reorganized and updated throughout . It encompasses new standards and identifies and explains emerging digital technologies currently revolutionizing the industry . Additions include: • “Broadcast Basics”—first principles for those who really are starting from scratch • ATSC PSIP (Program and System Information Protocol) and Data Broadcasting • More information on ATSC digital television standards and implementation • Current TV studio operations—HD and SD systems, video servers, non-linear editing, electronic news rooms, closed captioning and compressed bitstreams • Station and network arrangements, centralcasting and multicasting • IBOC digital HD radio and methods for implementation • Current radio studio operations—digital audio workstations, program automation, voice tracking and much more! An avalanche of acronyms, terms-of-art, buzz words and shorthand phraseology confronts today’s busy communications professionals . Now in its 3rd edition, Tech Terms is an invaluable learning tool to help grasp key aspects of the television and video, PC hardware and software markets, multimedia authoring tools and the exploding wireless Internet and mobile telecomputing worlds . With more than 1000 terms described in four sentences or less, Tech Terms is perfect the perfect desk reference . • More than geek-speak, it covers all the bases—the BIG picture—not just terms or phrases from a single industry or discipline • Concise and clear definitions for everything from Internet browsers and IP Webcasting to MP3, satellite direct-to-home (DTH), LCD and Plasma Flat Panel Displays and DTV/HDTV • Fully revised 3rd edition includes more than 350 new terms and 300 updates! In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives . Branding TV: Principles & Practices, 2nd Edition second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity . For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise . • Includes definitions of branding concepts, ways to measure brand equity and a discussion of legal considerations • Published with the National Association of Broadcasters— one of the leading broadcast organizations • Author team has more than 50 years’ combined experience! • Second edition is fully revised to include transition to digital, ownership consolidation and the marketing relationship between stations and networks 39 http://www.focalpress.com/Book.aspx?id=1196 http://www.focalpress.com/Book.aspx?id=1196 http://www.elsevierdirect.com/product.jsp?isbn=9780240807577 http://www.elsevierdirect.com/product.jsp?isbn=9780240807539 http://www.elsevierdirect.com/product.jsp?isbn=9780240807577 http://www.elsevierdirect.com/product.jsp?isbn=9780240807539 http://www.focalpress.com/Book.aspx?id=1196 http://www.focalpress.com/Book.aspx?id=1196 http://www.focalpress.com/Book.aspx?id=1196 http://www.focalpress.com/Book.aspx?id=1196

Table of Contents Feed for the Digital Edition of Focal Press Catalog 2008 Update

Focal Press Catalog 2008 Update Contents Broadcast and Digital Media Film and Postproduction Theatre and Live Performance Audio and Music Technology Game Design and Animation

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