Focal Press Catalog 2008 Update - (Page 80) Business Web Marketing for the Music Business Using Web Marketing for the Music Business, you can create a powerful Web site that captures your audience, allowing them to see, hear and buy your music . It teaches you how to drive traffic to your site with search engine optimization and monitor how it’s being used . Market your band using sites such as MySpace, Facebook and YouTube, where you will interact with your fans using blogs, message boards and fan-generated content . Tom Hutchison Thomas W . Hutchison received his Ph .D . in Marketing/Mass Communication from Florida State University . His expertise is in the areas of entertainment marketing, consumer behavior and market research . Hutchison teaches in the Department of Recording Industry at Middle Tennessee State University where he is the coordinator of the music business program . He is a member of the Americana Music Association research committee, the National Association of Recording Merchandisers (NARM) Retail Certification Committee and is the coordinator of the NARM Educator’s Outreach Committee . Hutchison has conducted focus group research on many artists for Sony, RCA, MCA/Universal and Giant/WB Records . He has conducted other marketing research and consumer research projects for Geffen Records, DreamWorks, Warner Music Group, MCA, RCA Label Group and Polydor that have involved such artists as Faith Hill, Travis Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny Chesney, Sons of the Desert, White Zombie, Sonic Youth, Rufus Wainwright, Beck and many others . This book enables you to: • Set up and design a Web site • Choose a domain name and host • Optimize your site for search engines • Add audio and video to your site • Use commercial download services • Create an online store Aug 2008 | $31.95 Paperback | 978-0-240-81044-7 Companion Web site 80 http://www.focalpress.com/Book.aspx?id=3838 http://www.focalpress.com/Book.aspx?id=3838
Table of Contents Feed for the Digital Edition of Focal Press Catalog 2008 Update Focal Press Catalog 2008 Update Contents Broadcast and Digital Media Film and Postproduction Theatre and Live Performance Audio and Music Technology Game Design and Animation Focal Press Catalog 2008 Update Focal Press Catalog 2008 Update - Focal Press Catalog 2008 Update (Page Cover1) Focal Press Catalog 2008 Update - Focal Press Catalog 2008 Update (Page Cover2) Focal Press Catalog 2008 Update - Contents (Page 3) Focal Press Catalog 2008 Update - Contents (Page 4) Focal Press Catalog 2008 Update - Contents (Page 5) Focal Press Catalog 2008 Update - Contents (Page 6) Focal Press Catalog 2008 Update - Contents (Page 7) Focal Press Catalog 2008 Update - Contents (Page 8) Focal Press Catalog 2008 Update - Contents (Page 9) Focal Press Catalog 2008 Update - Contents (Page 10) Focal Press Catalog 2008 Update - Contents (Page 11) Focal Press Catalog 2008 Update - Contents (Page 12) Focal Press Catalog 2008 Update - Contents (Page 13) Focal Press Catalog 2008 Update - Contents (Page 14) Focal Press Catalog 2008 Update - Contents (Page 15) Focal Press Catalog 2008 Update - Contents (Page 16) Focal Press Catalog 2008 Update - Contents (Page 17) Focal Press Catalog 2008 Update - Contents (Page 18) Focal Press Catalog 2008 Update - Contents (Page 19) Focal Press Catalog 2008 Update - Contents (Page 20) Focal Press Catalog 2008 Update - Contents (Page 21) Focal Press Catalog 2008 Update - Contents (Page 22) Focal Press Catalog 2008 Update - Contents (Page 23) Focal Press Catalog 2008 Update - Contents (Page 24) Focal Press Catalog 2008 Update - Contents (Page 25) Focal Press Catalog 2008 Update - Contents (Page 26) Focal Press Catalog 2008 Update - Contents (Page 27) Focal Press Catalog 2008 Update - Contents (Page 28) Focal Press Catalog 2008 Update - Contents (Page 29) Focal Press Catalog 2008 Update - Contents (Page 30) Focal Press Catalog 2008 Update - Contents (Page 31) Focal Press Catalog 2008 Update - Contents (Page 32) Focal Press Catalog 2008 Update - Contents (Page 33) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 34) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 35) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 36) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 37) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 38) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 39) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 40) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 41) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 42) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 43) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 44) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 45) Focal Press Catalog 2008 Update - Broadcast and Digital Media (Page 46) Focal Press Catalog 2008 Update - Film and Postproduction (Page 47) Focal Press Catalog 2008 Update - Film and Postproduction (Page 48) Focal Press Catalog 2008 Update - Film and Postproduction (Page 49) Focal Press Catalog 2008 Update - Film and Postproduction (Page 50) Focal Press Catalog 2008 Update - Film and Postproduction (Page 51) Focal Press Catalog 2008 Update - Film and Postproduction (Page 52) Focal Press Catalog 2008 Update - Film and Postproduction (Page 53) Focal Press Catalog 2008 Update - Film and Postproduction (Page 54) Focal Press Catalog 2008 Update - Film and Postproduction (Page 55) Focal Press Catalog 2008 Update - Film and Postproduction (Page 56) Focal Press Catalog 2008 Update - Film and Postproduction (Page 57) Focal Press Catalog 2008 Update - Film and Postproduction (Page 58) Focal Press Catalog 2008 Update - Film and Postproduction (Page 59) Focal Press Catalog 2008 Update - Film and Postproduction (Page 60) Focal Press Catalog 2008 Update - Film and Postproduction (Page 61) Focal Press Catalog 2008 Update - Film and Postproduction (Page 62) Focal Press Catalog 2008 Update - Film and Postproduction (Page 63) Focal Press Catalog 2008 Update - Film and Postproduction (Page 64) Focal Press Catalog 2008 Update - Film and Postproduction (Page 65) Focal Press Catalog 2008 Update - Film and Postproduction (Page 66) Focal Press Catalog 2008 Update - Film and Postproduction (Page 67) Focal Press Catalog 2008 Update - Film and Postproduction (Page 68) Focal Press Catalog 2008 Update - Film and Postproduction (Page 69) Focal Press Catalog 2008 Update - Film and Postproduction (Page 70) Focal Press Catalog 2008 Update - Theatre and Live Performance (Page 71) Focal Press Catalog 2008 Update - Theatre and Live Performance (Page 72) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 73) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 74) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 75) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 76) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 77) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 78) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 79) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 80) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 81) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 82) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 83) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 84) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 85) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 86) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 87) Focal Press Catalog 2008 Update - Audio and Music Technology (Page 88) Focal Press Catalog 2008 Update - Game Design and Animation (Page 89) Focal Press Catalog 2008 Update - Game Design and Animation (Page 90) Focal Press Catalog 2008 Update - Game Design and Animation (Page 91) Focal Press Catalog 2008 Update - Game Design and Animation (Page 92) Focal Press Catalog 2008 Update - Game Design and Animation (Page 93) Focal Press Catalog 2008 Update - Game Design and Animation (Page 94) Focal Press Catalog 2008 Update - Game Design and Animation (Page 95) Focal Press Catalog 2008 Update - Game Design and Animation (Page 96) Focal Press Catalog 2008 Update - Game Design and Animation (Page 97) Focal Press Catalog 2008 Update - Game Design and Animation (Page 98) Focal Press Catalog 2008 Update - Game Design and Animation (Page 99) Focal Press Catalog 2008 Update - Game Design and Animation (Page 100) Focal Press Catalog 2008 Update - Game Design and Animation (Page 101) Focal Press Catalog 2008 Update - Game Design and Animation (Page 102) Focal Press Catalog 2008 Update - Game Design and Animation (Page 103) Focal Press Catalog 2008 Update - Game Design and Animation (Page 104) Focal Press Catalog 2008 Update - Game Design and Animation (Page 105) Focal Press Catalog 2008 Update - Game Design and Animation (Page 106) Focal Press Catalog 2008 Update - Game Design and Animation (Page 107) Focal Press Catalog 2008 Update - Game Design and Animation (Page 108) Focal Press Catalog 2008 Update - Game Design and Animation (Page 109) Focal Press Catalog 2008 Update - Game Design and Animation (Page 110) Focal Press Catalog 2008 Update - Game Design and Animation (Page 111) Focal Press Catalog 2008 Update - Game Design and Animation (Page 112) Focal Press Catalog 2008 Update - Game Design and Animation (Page 113)
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