ACC Cardio Career & CME Guide - March 2013 - (Page 6)
CSME: Continuing Social Media Education
Social Media for Dummies Doctors
octors Social media has become a catchall term for
online sites that allow people to connect and share.
Most of these sites can be accessed on a range of devices
including computers, smartphones, and tablets.
Launched 8 years ago, Facebook (www.facebook.com)
boasts more than 955 million users who have no excuse for
missing a high school reunion or birthday. Of those nearly
1 billion, half visit Facebook every single day, roughly
the same number that use it on a mobile device. (Only
20% of Facebook users are in North America.) Here’s
how Facebook grows: users invite those they know to be
their “friends” on the site, which allows access to written
updates, photos, and videos posted by those Facebook
friends. A Medscape Cardiologist Lifestyle Report found
that almost 70% of cardiologists between the ages of 31
and 41 use Facebook. Not surprisingly, Facebook loses
those “friends” as a physician’s age increases. For those
41 to 50, 45% use it; for those ages 51 to 60, 40% have
profiles; and those 61 to 70, about 28% are on Facebook.
Users can also create a Facebook page to promote a business, list events, raise money for a cause, and join groups
tailored to their interests.
LinkedIn (www.linkedin.com) launched in 2003 and
as of June 2012, the professional networking site gains two
new users per second. More than 175 million members
have uploaded detailed resumes, skills, professional interests, and projects. Members can connect with other individuals, follow companies, and join professional groups, as
well as ask their connections to introduce them to other
members. When you select a company, LinkedIn tells you
if any of your connections work there or know anyone
there and reveals degrees of separation between you and
other members. In the Medscape report, about 20% of
cardiologists ages 31 to 60 use LinkedIn, while 14% of
those 61 to 70 do so.
YouTube (www.youtube.com) was founded in 2005
and reportedly has about 800 million unique visitors
monthly, who watch videos of everything from popular
television shows to open heart surgery. Although you don’t
have to join to watch videos, you can subscribe to certain
people or companies of interest, so you’ll be updated when
they post new videos.
At 6 years old, Twitter (www.twitter.com) has more
than 500 million users and allows people to send short
140-character-or-less messages (“tweets”). Tweets can embed links to photos, videos, articles, websites, and more.
To stay abreast of a company or individual’s activities, such
as @ ACCinTouch, you “follow” them on Twitter. Then,
when you check Twitter on your computer, smartphone,
or other mobile device, you will see their updates. To keep
up with a particular topic, look for a hashtag, formerly
known as the number or pound sign: #. For example, those
tweeting from ACC 2012 used #ACC12 in all of their
tweets, so a quick search would reveal the meeting updates
on Twitter. The Medscape study of cardiologists found that
only 5-8% said they use Twitter, which is similar to the
8% of tweeters overall. (At less than 140 characters, every
sentence in this paragraph could have been tweeted!)
Slideshare (www.slideshare.net) was founded in 2006
and has about 60 million visitors each month. The site allows people to share their presentations and comment on
others with specific people or with the entire world. Links
to the uploaded slides can be shared via email or on other
social media sites, such as Facebook, Twitter, or LinkedIn.
Excerpted from CardioSource World News September 2012
American College of Cardiology CardioCareer & CME Guide
Table of Contents for the Digital Edition of ACC Cardio Career & CME Guide - March 2013
ACC Cardio Career & CME Guide - March 2013
Commentary: How to Create a Cardiovascular Care Team of Excellence
CSME: Continuing Social Media Education Social Media for Dummies Doctors
Should State-of-the-Art Cardiovascular Therapy Include Psych Therapy?
Gaglani’s Gadgets: Five Apps & Devices Every Cardiologist Should Know
Does it Pay for a Woman to Become a Doctor?
With Deepest Sympathies Upon Your Graduation
Surgeons Reconsidering Career Options
Disagreeing With Attendings:A Sticky Situation
The Future of Value-Based Purchasing
A Look at Critical Care in Cardiology
Customizing and Enhancing Lifelong Learning: A New Milestone in Education
Data From ALLHAT Trial Offer New Research Opportunities
ACC 2.0: Carving Out A Place in the Digital Space
ACC Cardio Career & CME Guide - March 2013