Boutique Design - September/October 2011 - 2

L E T T E R

F R O M

T H E

E D I T O R

Boutique Brands Make Global Plans

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EDITORIAL

Editor | Matthew Hall matthew.hall@stmediagroup.com Senior Art Director | Kimberly Pegram kim.pegram@stmediagroup.com Editor at Large | Mary Scoviak mary.scoviak@stmediagroup.com Assistant Editor | Megan Krause megan.krause@stmediagroup.com
SALES

rom Bangkok to Madrid—and many points in between—this issue of Boutique Design is all about bringing you the latest design trends from around the world. First up is a behind-the-scenes look at the luxurious new St. Regis Bangkok hotel by Studioaria’s Paul and Kate Greenwood (page 20). A noteworthy subplot to this particular project was the Greenwoods’ decision to leave BBG-BBGM and start their own firm right in the midst of it. Thanks to their track record in designing several other highprofile hotels in the region, they had the confidence of the developers behind the St. Regis project and kept the commission. The end result is a cosmopolitan destination that fuses the brand’s contemporary Western elegance with a distinct Asian feel. Our stories on the Hotel Único in Madrid (page 26) and the Custom Hotel in Los Angeles (page 42) chronicle designers wrestling with (and overcoming) the many difficulties associated with renovation projects. Anthony Laurino, the designer behind the remake of the Custom, likens keeping such projects on track to a juggling act. “There are always new obstacles, big and small, that pop up on a weekly basis. To deal with them, it’s important to be organized and strategic—but also spontaneous and flexible.” Well put. Speaking of good advice, Jeff Ornstein of J/Brice International steers readers through some of the major do’s and don’ts associated with seeking design commissions in overseas markets in our Q+A on page 30. And for specifics on just which U.S.-based boutique hotel operators are branching out overseas (and why), turn to our trend story on page 36. Last but not least, be sure to check out our Boutique Design New York product preview (page 52). Prepare to be wowed. Exhibitors at this year’s BDNY are raising the bar, by offering a slew of exciting new products that can help you create worldclass projects of your own.

Publisher, Hospitality Products Michael Schneider michael.schneider@stmediagroup.com P: 513.263.9379 Business Development Manager, West Gerry Kreger gerry.kreger@stmediagroup.com P: 323.999.0991 Business Development Manager, Southeast Scott Rickles scott.rickles@stmediagroup.com P: 770.664.4567 Business Development Manager, Southwest Stuart Freeman stuart.freeman@stmediagroup.com P: 972-782-2584
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Boutique Design | September+October 2011

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Boutique Design - September/October 2011

Table of Contents for the Digital Edition of Boutique Design - September/October 2011