Boutique Design - March 2014 - 6

BREAK-DANCING WITH
THE BOUTIQUE 18?
"WOO HOO! I'm 18 again!!!" That was Caren
Crangle's reply to my e-mail informing her that
she had been named to this year's Boutique
18. (Not to worry, Caren, your current age
will not be revealed here.) Her enthusiastic
response brought a smile to my face, and
reminded me of why I so thoroughly enjoy
putting together our annual coverage of
up-and-coming interior designers.
Caren, an associate at Simeone Deary
Design Group, epitomizes what the 18 is all
about. A seven-year veteran at the Chicagobased firm, she's done work for such high-profile
clients as Hard Rock, Loews and JW Marriott. In
nominating her for the 18, colleagues described
Caren as highly creative, extremely passionate
and a strong conceptual designer.
Moreover, that passion extends beyond
hospitality design. That became clear in her
answer to our question about what she'd
design, if given a sky's-the-limit budget. Caren
told us she'd love to create a fitness-oriented,
mixed-use neighborhood along an abandoned
rail line near where she lives.
Similarly, when asked what she'd be doing
if not interior design, Caren said she'd be "a
break-dancer named C-Murda'-because I have
an amazing freeze." Speaking of that last question, the responses from this year's honorees

included a funny coincidence (pun intended):
two of them, EDG's Julie Purpura and HBA's
Pierre Josselin, said they'd like to be comedians.
For more on what makes Caren, Julie, Pierre
and the other 15 honorees tick, see the miniprofiles of each that begin on page 28. Or, meet
them in person at the BDwest Kickoff Party,
which will take place March 19 from 6:30-8:30
p.m. at the 207 nightclub in the Hard Rock
Hotel San Diego.
BDwest, in turn, will run the next two days
at the San Diego Convention Center, and you
can see the Boutique 18 in action at a lively Q+A
with the honorees that I'll moderate on March
20 from 4-5 p.m. at the show's outdoor pavilion.
Who knows: I just might ask Caren to lead us in
a break-dancing demonstration!
For more information and to register for
BDwest, go to boutiquedesignwest.com. Hope
to see you there...

EDITORIAL
Executive Editor
Mary Scoviak
mary.scoviak@stmediagroup.com
Editor
Matthew Hall
matthew.hall@stmediagroup.com
Interim Art Director
Kelly Farrar
kelly.farrar@stmediagroup.com
Assistant Editor
Natalie Knoth
natalie.knoth@stmediagroup.com

SALES
Business Development Manager,
Northeast
Michael Schneider
michael.schneider@stmediagroup.com
(212)-404-6936
Business Development Manager,
Southeast
Scott Rickles
scott.rickles@stmediagroup.com
(770) 664-4567
Business Development Manager,
Midwest/West
Melani Beattie
melani.beattie@stmediagroup.com
(312) 218-5691

CORPORATE
President
Tedd Swormstedt
Senior VP Hospitality,
Publisher, Boutique Design
Michelle Finn
michelle.ﬁnn@stmediagroup
(312) 961-2772
Audience Development Director
Christine Baloga
Book Division Director
Mark Kissling
Production Coordinator
Linda Volz

EDITOR

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Boutique Design - March 2014

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