ISS Atlantic City Show Directory - 2018 - 15

ISS ATLANTIC CITY 2018
FRIDAY, March 16
S16 ABC's of Digitizing
Room 313
8:30 a.m. - 10:00 a.m.
Lee Caroselli-Barnes, Balboa Threadworks
Introductory-Advanced
Even for the experts in digitizing, starting with the basics gives
you a firm foundation. A foundation that is there when you are in
trouble. Understanding the stitch process will allow you to create
embroidery designs that run well and look beautiful. Learn to
digitize the three basic stitches, then learn how to use variations
of them to give your designs the impact that will set you apart
from the rest and be the best!
In this Seminar, you will learn:
* To get back to the basics
* Build on those basics
* Create beautiful, well-running embroidery
S26 Big Tips for Small Lettering
Room 313
1:00 p.m. - 2:30 p.m.
Ed Levy, Digitize4u, Inc.
Introductory-Basic
Small lettering is a BIG DEAL! More than 80% of all logos contain
lettering and most logos contain some form of small lettering.
Learn how to identify potential small lettering issues and correct
them beforehand. After attending this session, you will no longer
be intimidated by small lettering.
In this Seminar, you will learn:
* The definition of small lettering
* How to identify appropriate fonts
* How to significantly improve small lettering skills

Digital Decorating
WEDNESDAY, March 14
W03 Business Beyond T-Shirts:
Heat Printing Outside the Box
Room 314
10:00 a.m. - 5:00 p.m.
Bob Robinson and Jenna Sackett, STAHLS' TV
Introductory-Advanced

W04 Sitting with The Artist
Room 315
10:00 a.m. - 5:00 p.m.
Dane Clement, Great Dane Graphics
Introductory
Trying to expand your artistic knowledge to help you create new
and intriguing designs? Dane Clement will share some of his tips
and tricks you can apply to your designs to create fresh new looks
to offer your customers. Using Photoshop, Dane will discuss the
various brushes and tools you can use to create different painting
techniques. Take a traditional piece of black line clip art, and
transform it into a full-color image. Learn how to take a design
and use it in multiple ways to achieve completely different finished
layouts. From start to finish, he'll show you how he creates certain
designs or looks so you too can apply the different tips you've
learned to create your own designs you never thought you could.
In this Workshop, you will learn:
* How to use tools and brushes in Photoshop to create
different painting techniques
* How to paint a piece of clip art into a full-color image
* How to take a single image and use it in different ways
to create completely different layouts
W05 Everything You Ever Wanted to Know
About Color Separations
Room 318
10:00 a.m. - 5:00 p.m.
Scott Fresener, T-Biz Network International LLC
Basic-Advanced
This is a hands-on Workshop. Bring a laptop and follow along
with Scott as he takes you through the entire process and
teaches you how to do color separations in vector programs
like Adobe Illustrator and CorelDRAW and how to do high-end
separations in Adobe Photoshop. You will learn all about spot
color, CMYK, Simulated Process, Index Color and more.
Attendees will receive work files to use in the class and a
small mini-manual with all the key points.
In this Workshop, you will learn:
* How to do t-shirt color separations
* The basics of vector programs Adobe Illustrator and
CorelDRAW
* The basics of Adobe Photoshop
*Please be sure to bring your laptop computer as they will not be provided.

Are you looking for ways to diversify your printing business and
take it to the next level? A heat press is the most versatile piece
of equipment in a decorator's shop giving you more opportunities
to profit. You will learn new ways to go outside the box to print
beyond t-shirts and customize unique, profitable items on demand
in this action-packed Workshop featuring live demonstrations.
In this Workshop, you will learn:
* How to diversify your business by printing unique,
high-profit items
* Step-by-step printing tips for new print locations such as
legs and sleeves and personalizing hard-to-print items
such as bags, headwear, wristlets, shoes, outerwear,
sports balls, performance wear and more
* Sales and marketing tips to expand your product line and
grow sales with these personalized items

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